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Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. You can boost brand awareness, website traffic, leads, and sales.
Not … Read more
Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too.
Creating and distributing your own press releases can feel stressful and time-con… Read more
Earned media is the most long-lasting and credible media type in digital marketing. One tool that will give you a front foot in the world of earned media is a killer press release.
However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need a press rele… Read more
An online press release is a digital version of a traditional press release, distributed via the internet. It’s a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening typically rela… Read more
It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press, which can push consumers and potential employees away.
PR camp… Read more
The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members … Read more
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According to research, 63% of global respondents claim press releases are the best way of communicating news. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are their most trustworthy source w… Read more
As an industry tycoon, business owner, or member of the media it’s important to know a way to get a journalist’s attention and get your brand recognized. Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. This means that when yo… Read more
There are many different types of press releases, and industries are relearning what appeals to the public. Last year, the infectious disease industry reported a more than 3,000 percent increase in press releases.
In comparison, the travel industry went down by over 35 percent. The current news play… Read more
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How much more revenue could your business generate from the exposure to millions of potential customers?
Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience.
Writing a press release is t… Read more