Blog commenting can be an effective PR and marketing technique that offers a wide range of benefits when done properly. Effective blog commenting can help you:… Read more
Have you noticed how at least 90% of press releases are pretty much the exact same? Sure, the company name is different and the buzzwords might vary, but overall, nearly every press release reads the exact same. They’re written in the same style, and there’s really nothing that makes one stan… Read more
If you didn’t cut your teeth in the world of public relations, talking to another PR professional can be like trying to decipher an ancient language. Study up on this glossary of some of the more obscure PR terms and you’ll be speaking in code with your PR colleagues in no time.… Read more
A strange thing happened during the 1960 presidential debates between candidates John F. Kennedy and Richard Nixon. People who saw the debates on TV thought that the young and handsome Kennedy won, while people who heard the same debates on the radio thought that Nixon had won. Why? … Read more
Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes. The story just kept getting worse and worse, and To… Read more
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Most press releases suck.
They’re boring, self-indulgent, and written according to the same template everyone else uses for their press releases. One of the most annoying things about the press release template is the boring, lifeless executive quotes i… Read more
An embargoed press release is a news announcement or statement that is distributed to media outlets in advance of its intended publication date, with the understanding that the information should not be made public until a specified time.
Key points about embargoed p… Read more
Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you h… Read more
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Finding the right press release angle is the difference between your story landing on a journalist’s desk or in their trash folder. A compelling story angle transforms ordinary company news into newsworthy content that reporters act… Read more
Understanding your press release’s target audience is the foundation of successful media outreach. Whether you’re announcing a product launch, sharing company news, or managing a crisis, knowing exactly who should receive your message determines … Read more