PR Fuel: Press Release News, Resources & Public Relations Tips - Page 68 of 108

Social media is funny – sometimes it’s deadly serious, and sometimes it just seems like a large scale game. But even when it’s at its most intense, social media is still like a game – chess, that is. Each part of your campaign adds up to a complete set of pieces, all of which together can bring you success on the b… Read more

Should You Offer Exclusives to Journalists?

Your company has a huge announcement in the works. You’re gearing up to help spread the news out to the world. Suddenly you have a revelation: let’s offer it as an exclusive! That way our news will seem even bigger than it already is. Plus, we’ll have a unique deal w… Read more

Every industry comes with its own unique challenges and hurdles, and the public relations field is no different. However, there are certain challenges PR pros face that make this career particularly tough sometimes, especially under certain circumstances.

Don’t get me wrong, I don’t think it’s as str… Read more

I once had a client who was launching a really terrific golf product. We were discussing what the best plan was to get the word out about his item, and he told me he wanted to send out the initial wave to editors of business magazines.

I thought that was strange, so I asked him why. “Businessmen play golf,” he sai… Read more

There’s always somebody. No matter how well you think you’re doing, there’s always the one person who comes onto your Facebook page or sends you an email telling you just how much you suck. Everything you’ve done up to this point in your life is wrong and your business will close its doors in a matter of hours…… Read more

There used to be a time when you could get away with a news embargo on a major story. Companies would do anything in their power to hide a big event or development in order to control the flow of information. This would inevitably lead to big announcements that would make the information seem larger than life.… Read more

Some media members have PR people believing they live by the motto: “Don’t call us, we’ll call you.” That’s why you might think that when you don’t get a response on that press release you sent out it must mean that no one is interested. Maybe that is the case, but maybe it’s not. The only way to know for sure is to … Read more

When you want media coverage, what do you do? You probably write a press release, send it out to a carefully culled list of reporters, and follow up with these reporters in hopes of getting your story covered in at least some of your target publications. While this is a popular way to score coverage, it is just … Read more

Exclusive! The very word can send waves of excitement through the most hard-nosed reporter. Something about getting a scoop nobody else has, knowing something nobody else knows, possibly before it blows up and you can claim you were there FIRST – what a rush.< But there’s an unforeseen dark side to giving out an exclusive news story, one you may not have accounted for. While it can excite and titillate the masses, you may end up isolating yourself a little too much. G+

For an example of something “exclusive” gon… Read more