PR Fuel: PR News, Views, & Stews

The Art of Storytelling on Social Media

August 24 2015

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there? Read More

Infographic: The Ultimate Media Interview Checklist

July 07 2015

The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas

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17 Experts Respond to Your Email Marketing 9-1-1

June 22 2015

According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.

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The Relationship Between Content and SEO

May 26 2015

By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. Read More

14 Expert Tips for Improving Facebook Engagement and ROI

April 28 2015

If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):

“Nobody’s engaging with my posts anymore. It’s like I’m invisible.”
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How to Get Your News in an Industry Trade Magazine

April 27 2015

Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the crowd, here are some steps to keep in mind. Read More

How to Get Your News Into the Huffington Post

April 20 2015

I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.” Read More

13 Twitter Experts’ Advice for Your Small Business

April 07 2015

Believe it or not, Twitter is going to be turning 10 years old in 2016.  Does that make anyone else feel old?

And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base.

So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business — and by that same coin, what shouldn’t they be doing?

With those questions in mind I asked some of the foremost experts on Twitter and social media to offer some practical pointers for small businesses looking to use Twitter as a means of successfully earning customer loyalty and building an unshakable brand image.

Like Gini Dietrich says below, “Social media is social.  We must remember that.”

Read on, and pass it along 🙂

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18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales

March 26 2015

There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.

So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really has it right?

With those same questions on my mind, I asked 18 of the internet’s biggest names in book marketing for their very best advice, and the results were surprising.

What I wound up with was true gold — the best of the best advice about making an indie book really take off, regardless of its genre.  The cream of the crop.

Below, you’ll find advice from bestselling authors, writing coaches, marketing gurus, as well as more than a few in-demand thought-leaders and super-popular bloggers.  As you might expect, no two pieces of advice are the same, yet each is a nugget of marketing genius you shouldn’t think of going without.

Read on — your book sales will thank you 🙂 Read More

Dealing With Limited Resources

February 23 2015

My company, for example, has exactly one person dealing with PR issues – me.  Read More