Northwestern University recently reported on the importance of brand trust. Your reputation has become more important than your business’s services or products.

Reflect on your company’s current reputation. Does the public associate your brand with innovation? Or see your company as … Read more

Every day, thousands upon thousands of press releases are sent out by companies and organizations looking to capture attention. However, only a select few stand out from the crowd, becoming memorable examples of good press releases. Crafting a press release that resonates can make all the difference i… Read more

Nearly 70% of journalists say press releases are the most useful source of content or ideas (editorial site Fit Small Business). Another 74% prefer press releases over any other type of content. However, 57% block contacts that send overly promotional story pitches.

If you don’t format press rel… Read more

Are you looking to gain media attention for your product launch or upcoming newsworthy event? One of the most effective ways to secure coverage from relevant media outlets is by sending a press release. This guide will walk you through the process of how to send a press release, ensuring you frame your news … Read more

In a 2024 survey of over 3,000 journalists, 74% recognized press releases as the content they most wished to receive from public relations professionals (Investopedia). Press releases can reach over 100,000 media outlets in over 160 countries. With the best press release services, you can reach you… Read more

Citing your sources correctly is extremely important when sharing press releases that contain valuable data or insights. By using proper APA citation, you not only give credit to the original authors but also strengthen your own credibility in the eyes of your audience.

So if you’re a small busi… Read more

You’ve probably heard that you can send out press releases for free. It sounds great, right? Why pay when you can get the word out about your business at no cost? But hold on a second. There’s more to this story than meets the eye.

When you choose free distribution of press releases, you might be … Read more

You’ve decided to write a press release to share some exciting news about your business. That’s great! But now you’re faced with an important question: how many words should a press release be? Getting the length right is key to making sure your message gets noticed and picked up by the … Read more

In 2023, the U.S. recorded music industry generated a staggering $17.1 billion in revenues. This figure underscores the vibrant and ever-evolving landscape of music and its significant impact.

As the dynamic music sector continues to thrive, more artists and bands are seeking out effective ways to ca… Read more

The Art of Press Release Submission: What Media Professionals Wish You Knew

In today’s crowded media landscape, press releases remain a vital tool for organizations seeking coverage, yet the difference between releases that generate buzz and those that land in digital trash bins often comes do… Read more