There are many different types of press releases, and industries are relearning what appeals to the public. Last year, the infectious disease industry reported a more than 3,000 percent increase in press releases. Read More
How much more revenue could your business generate from the exposure to millions of potential customers? Read More
Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.” No matter how great your products or services are, you need a way to inform consumers about them. That’s where a press release comes into the equation. Press releases are worth the time and effort no matter what industry you’re operating in. Still not sure? Keep on reading to see 11 benefits of publishing a press release. Read More
Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. The evolvement of the press release over the years means it is still relevant in the online landscape. Read More
Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. Read More
The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools. Read More
It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself. Read More
Have you considered the importance of press releases to your marketing strategy? Read More
About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though. Read More
The worldwide public relations market is expected to register an annual compound growth rate of 10.2% in 2021. The massive growth comes as businesses strive to recover from the COVID-19 effect. And there is no better way to reach the public than through media relationships. Read More