Some people like to say that all publicity is good publicity, but any small business owner knows that this isn’t true. Negative publicity can be a disaster for a blossoming business, and you need to get ahead of it as soon as possible. Negative... Read More
Did your company just put together a press release in the hopes of getting some coverage for a new product or service? This press release isn’t going to do you much good if you don’t have a media list set up. A media list, which can also... Read More
The global PR market is worth around 100 billion dollars in the US. A press release is necessary if you want to get ranked as the most trustworthy source by the media. According to Business Wire, nearly 90% of journalists admitted to checking press... Read More
Social media is a must for businesses of all sizes. Platforms like Instagram and Facebook connect consumers with new companies, drive website traffic, and provide endless branding opportunities. If you’re not used to creating social media... Read More
Imagine you have an important announcement to make to the world. You have your message ready, but what’s the best way to deliver it? The decision between a media alert vs press release might seem trivial, but it can make or break your... Read More
What is a Partnership Press Release? A partnership press release is a formal communication issued to the media in the form of a press release by one or more companies to announce a new partnership or collaboration between them. This type of press... Read More
These days, almost 80% of people value online reviews as much as personal ones. Maintaining a positive online reputation has become crucial for individuals and businesses alike. The demand for professional services that specialize in managing... Read More
Demand for public relations firm services has steadily been on an upswing over the past five years. Within the United States alone, the public relations firm market now generates over $20 billion each year with 113,000 people employed within this... Read More
Every single day, the average newswire service publishes anywhere from 500 to 1,000 press releases. These press releases are used to tout everything from new products to changes within a company’s structure. Whenever possible, your company... Read More
About 65% of marketers struggle with creating engaging or Google-loved content. Meanwhile, businesses with blogs generate 126% higher lead growth than brands without blogs. About 70% of US companies actively invest in content marketing. As a... Read More