PR Fuel: PR News, Views, & Stews

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

July 24 2018

PR success is really pretty simple. I did not say “easy”… because most people don’t commit to the discipline. Below we quickly cover these elements which lead to PR success: Read More

Incredibly Common Reasons Most Press Releases Don’t Make It

July 10 2018

Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: Read More

Why a List Press Release Might just Give You the Best Bang for Your Buck

June 26 2018

There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release. Read More

Making the Most of Your Time: 5 Ideas for Marketing Time Savers

April 16 2018

“There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts should not be one of the things putting a dent in your free time. That’s why we have created this list of five easy ways to reduce or eliminate the time suck that marketing can be. Read More

How to Create an Action Plan for Your Content Marketing

March 12 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. In fact, it could be as short as one page. A simple action plan lays out the goals for your company, your target audience, and where you plan to focus your efforts. Read More

Perfect Timing: Press Release and Journalists

February 12 2018

In life, they say, timing is everything. You have to pay attention or you end up missing opportunities. The same is said for public relations. For this article, we will examine how timing is everything when it comes to sending press releases and why you should have a relationship with the journalists and other writers you contact. Read More

How to get Your Local Company in the Local Press

January 15 2018

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. Read More

10 Tips for Writing a Converting Sales Page

December 11 2017

Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. If “everyone” does have the perfect formula, who do you trust? It can be hard to make decisions about how to write the copy and the call to action. Where you put each piece of the page really needs to be a reflection of your company and how you interact with your customers. Here are 10 must-haves when it comes to writing a converting sales page: Read More

Make a Press Release Shareable: 7 Ideas

November 10 2017

Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have it edited and re-edited, only to find that once it’s out there—it doesn’t get shared? It’s a common struggle for businesses and nonprofits who know that their release contains valuable information, if only people would see it. Read More

The Art of the Giveaway: Making It Work on Any Platform

August 14 2017

Everyone likes free stuff, right? But not every business will create the perfect giveaway, the one where everyone wants to participate. So what sets the great giveaways apart from the mediocre ones and how do you successfully create a giveaway each time? Not to mention, how do you make a giveaway work no matter what platform you use? Read More