Home » PR Fuel » The Ultimate Collection of Press Release Topic Ideas
You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you don’t know is what you should cover in your press releases. Well, I have some good news for you.
I’ve come up with the ultimate collection of ideas for press release topics. I’m sure I’ve overlooked a few good ideas, so please leave comments with any suggestions that should be added to this list. Enjoy.
- New product or service
- New website or significant upgrade to existing website
- Involvement with charity work
- Making a charitable contribution
- Free shipping offer or change to shipping rates
- Releasing findings of new study or research
- Helpful tips related to your business
- News of the weird (e.g. Coffee shop offers excusive $200 gourmet drink)
- Commentary on or tie-ins to current events
- Interesting trends
- Starting a new sister company
- Receiving an award
- Being singled out for an accomplishment
- Offering free information: ebook, newsletter or white paper
- Celebrating an important company anniversary (e.g. 50 years in business)
- Opening a new office or relocating your office
- Changing the company name
- Changing a product name
- Signing a large, well-recognized client (make sure you have their permission to publish this)
- Announcing a media appearance
- Inspirational stories of overcoming major challenges
- Hosting a seminar or teleseminar
- Sponsoring an event or team
- Partnering with another business or organization
- Hiring a new executive or changing ownership of the company
- Announcing personnel change: retirement, resignation or death
- Changing the way your products are made
- Changing the prices of your products or services (particularly if you’re reducing prices)
- Developing a new technology or unique procedure for your industry
- Rebranding your business
- Reorganizing your company
- Hosting a major contest, sweepstakes or promotion
- Making an outrageous claim (be careful not to sound too gimmicky or salesy)
- Revealing industry scams
- Announcing holiday-related sales and events
- Making predictions, forecasts, trends for your industry
- Provide expert opinion on important subject within your industry (think sound bites when creating quotes in your announcement)
- Publishing findings of a recent report, survey or poll
- Filing of a lawsuit
- Responding to being named in a lawsuit
- New uses for your products
- Receiving endorsements from a major celebrity or public figure (make sure you have their permission to publish this)
- Offering internship program with local schools
- Establishing a scholarship
- Hosting a tour of your facilities
- New certifications and credentials achieved by your staff
- Providing pro bono work
- Responding to accusations against your company or industry
- Setting a major goal
- Launching a referral rewards / affiliate program
- Speaking at a conference or event
- Providing free consultations or a free sample
- Taking major steps to go “green”
- Debunking common myths
- Taking your company public
- Discontinuing a product or service
- Filing or Being Awarded a Patent
- Merger or acquisition
- Celebrating an important milestone (e.g. one millionth customer)
- Exhibiting at a trade show
- Stock offering
- Financial or earnings update
- Securing business funding or credit (e.g. VC or angel investment)
- Tips sheet or feature story (e.g. Top 10 Valentine Gifts, Effective Tips to Land a Job in 30 Days, Turn That Brown Lawn into a Suburban Oasis)
- Book launch or milestone printing
- Special package or bundle
- Special offer, discount, limited promotion
- Taking a national hot button topic and making it personal or local
- Exposing a local issue to a national audience for wider implications
- Exposing a local issue to a national audience for wider implications
- A blindspot within your industry that isn’t being reported on (but may be discussed privately among colleagues or within industry forums/Facebook/LinkedIn groups)
- Who is the enemy in your industry? Big-box retailers? State or federal government?
- Who is the unsung hero in your industry? Opportunity to sing his or her praises?
- Stats that may be of interest to your industry, like your customer online usage of product/service, number of customers who buy on mobile versus desktop, etc.
So far, I have 74 ideas for press release topics. I’d love to make this list even longer. Leave a comment with your best ideas!
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Of course, you could always have us write and distribute your release — starting at just $549.
This article, written by Mickie Kennedy, originally appeared in PR Fuel (https://www.ereleases.com/prfuel), a free weekly newsletter from eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: https://www.ereleases.com/prfuel/subscribe/.
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Marti Mayne
How about offering a special getaway package or promotion?
Ann Porter {KitchAnn}
Has anyone used number 54, Debunking Common Myths?
Press Release Distribution
Ann,
Here’s some examples of debunking or dealing with common myths/misconceptions:
https://www.ereleases.com/pr/bumper-stickers-damage-cars-28608
https://www.ereleases.com/pr/icf-dispels-common-misconceptions-professional-coaching-34533
https://www.ereleases.com/pr/educator-releases-groundbreaking-book-reveals-flaws-k12-textbooks-44713
https://www.ereleases.com/pr/mythbusting-sleep-created-equal-35678
Best,
Mickie Kennedy
Becca Keating
Did I miss it? How about the release of a New Book on a trendy, thought provoking subject?
great john
how about we go for number 6