The Ultimate Collection of Press Release Topic Ideas

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You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you don’t know is what you should cover in your press releases. Well, I have some good news for you. I’ve come up with the ultimate collection of ideas for press release topics. I’m sure I’ve overlooked a few good ideas, so please leave comments with any suggestions that should be added to this list. Enjoy.

70+ Press Release Ideas

1. New product or service
2. New website or significant upgrade to existing website
3. Involvement with charity work
4. Making a charitable contribution
5. Free shipping offer or change to shipping rates
6. Releasing findings of new study or research
7. Helpful tips related to your business
8. News of the weird (e.g. Coffee shop offers exclusive $200 gourmet drink)
9. Commentary on or tie-ins to current events
10. Interesting trends
11. Starting a new sister company
12. Receiving an award
13. Being singled out for an accomplishment
14. Offering free information: ebook, newsletter or white paper
15. Celebrating an important company anniversary (e.g. 50 years in business)
16. Opening a new office or relocating your office
17. Changing the company name
18. Changing a product name
19. Signing a large, well-recognized client (make sure you have their permission to publish this)
20. Announcing a media appearance
21. Inspirational stories of overcoming major challenges
22. Hosting a seminar or teleseminar
23. Sponsoring an event or team
24. Partnering with another business or organization
25. Hiring a new executive or changing ownership of the company
26. Announcing personnel change: retirement, resignation or death
27. Changing the way your products are made
28. Changing the prices of your products or services (particularly if you’re reducing prices)
29. Developing a new technology or unique procedure for your industry
30. Rebranding your business
31. Reorganizing your company
32. Hosting a major contest, sweepstakes or promotion
33. Making an outrageous claim (be careful not to sound too gimmicky or salesy)
34. Revealing industry scams
35. Announcing holiday-related sales and events

    We’re just about halfway there. Take a breath, maybe refill your coffee, and get ready for…

    35+ More Press Release Topics

36. Making predictions, forecasts, trends for your industry
37. Provide expert opinion on important subject within your industry (think sound bites when creating quotes in your announcement)
38. Publishing findings of a recent report, survey or poll
39. Filing of a lawsuit
40. Responding to being named in a lawsuit
41. New uses for your products
42. Receiving endorsements from a major celebrity or public figure (make sure you have their permission to publish this)
43. Offering internship program with local schools
44. Establishing a scholarship
45. Hosting a tour of your facilities
46. New certifications and credentials achieved by your staff
47. Providing pro bono work
48. Responding to accusations against your company or industry
49. Setting a major goal
50. Launching a referral rewards / affiliate program
51. Speaking at a conference or event
52. Providing free consultations or a free sample
53. Taking major steps to go “green”
54. Debunking common myths
55. Taking your company public
56. Discontinuing a product or service
57. Filing or Being Awarded a Patent
58. Merger or acquisition
59. Celebrating an important milestone (e.g. one millionth customer)
60. Exhibiting at a trade show
61. Stock offering
62. Financial or earnings update
63. Securing business funding or credit (e.g. VC or angel investment)
64. Tips sheet or feature story (e.g. Top 10 Valentine Gifts, Effective Tips to Land a Job in 30 Days, Turn That Brown Lawn into a Suburban Oasis)
65. Book launch or milestone printing
66. Special package or bundle
67. Special offer, discount, limited promotion
68. Taking a national hot button topic and making it personal or local
69. Exposing a local issue to a national audience for wider implications
70. Exposing a local issue to a national audience for wider implications
71. A blindspot within your industry that isn’t being reported on (but may be discussed privately among colleagues or within industry forums/Facebook/LinkedIn groups)
72. Who is the enemy in your industry? Big-box retailers? State or federal government?
73. Who is the unsung hero in your industry? Opportunity to sing his or her praises?
74. Stats that may be of interest to your industry, like your customer online usage of product/service, number of customers who buy on mobile versus desktop, etc.

So far, I have 74 ideas for press release topics. I’d love to make this list even longer. Leave a comment with your best ideas!

Press Release Examples

My guess is that, in addition to press release topics and ideas, you probably wouldn’t mind seeing a sample press release. So, I’m going to give you access to some. And, since this is the The Ultimate Collection of Press Release Topic Ideas, I’ve decided to give you the The Ultimate Collection of Sample Press Releases, containing 35+ sample press releases from more than 20 different industries.

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• Press Release Template & Format

• What is a Press Release

• Learn How to Write a Press Release

• To Write a Press Release Yourself or Not?

• Learn How to Submit a Press Release

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This article, written by Mickie Kennedy, originally appeared in PR Fuel (https://www.ereleases.com/prfuel), a free weekly newsletter from eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: https://www.ereleases.com/prfuel/subscribe/.

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