The Ultimate Collection of Press Release Topic Ideas
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The Ultimate Collection of Press Release Topic Ideas
You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you don’t know is what you should cover in your press releases. Well, I have some good news for you. I’ve come up with the ultimate collection of ideas for press release topics. I’m sure I’ve overlooked a few good ideas, so please leave comments with any suggestions that should be added to this list. Enjoy.
New product or service
New website or significant upgrade to existing website
Involvement with charity work
Making a charitable contribution
Free shipping offer or change to shipping rates
Releasing findings of new study or research
Helpful tips related to your business
News of the weird (e.g. Coffee shop offers excusive $200 gourmet drink)
Commentary on or tie-ins to current events
Interesting trends
Starting a new sister company
Receiving an award
Being singled out for an accomplishment
Offering free information: ebook, newsletter or white paper
Celebrating an important company anniversary (e.g. 50 years in business)
Opening a new office or relocating your office
Changing the company name
Changing a product name
Signing a large, well-recognized client (make sure you have their permission to publish this)
Announcing a media appearance
Inspirational stories of overcoming major challenges
Hosting a seminar or teleseminar
Sponsoring an event or team
Partnering with another business or organization
Hiring a new executive or changing ownership of the company
Announcing personnel change: retirement, resignation or death
Changing the way your products are made
Changing the prices of your products or services (particularly if you’re reducing prices)
Developing a new technology or unique procedure for your industry
Rebranding your business
Reorganizing your company
Hosting a major contest, sweepstakes or promotion
Making an outrageous claim (be careful not to sound too gimmicky or salesy)
Revealing industry scams
Announcing holiday-related sales and events
Making predictions, forecasts, trends for your industry
Provide expert opinion on important subject within your industry (think sound bites when creating quotes in your announcement)
Publishing findings of a recent report, survey or poll
Filing of a lawsuit
Responding to being named in a lawsuit
New uses for your products
Receiving endorsements from a major celebrity or public figure (make sure you have their permission to publish this)
Offering internship program with local schools
Establishing a scholarship
Hosting a tour of your facilities
New certifications and credentials achieved by your staff
Providing pro bono work
Responding to accusations against your company or industry
Setting a major goal
Launching a referral rewards / affiliate program
Speaking at a conference or event
Providing free consultations or a free sample
Taking major steps to go “green”
Debunking common myths
Taking your company public
Discontinuing a product or service
Filing or Being Awarded a Patent
Merger or acquisition
Celebrating an important milestone (e.g. one millionth customer)
Exhibiting at a trade show
Stock offering
Financial or earnings update
Securing business funding or credit (e.g. VC or angel investment)
Tips sheet or feature story (e.g. Top 10 Valentine Gifts, Effective Tips to Land a Job in 30 Days, Turn That Brown Lawn into a Suburban Oasis)
Book launch or milestone printing
Special package or bundle
Special offer, discount, limited promotion
Taking a national hot button topic and making it personal or local
Exposing a local issue to a national audience for wider implications
Exposing a local issue to a national audience for wider implications
A blindspot within your industry that isn’t being reported on (but may be discussed privately among colleagues or within industry forums/Facebook/LinkedIn groups)
Who is the enemy in your industry? Big-box retailers? State or federal government?
Who is the unsung hero in your industry? Opportunity to sing his or her praises?
Stats that may be of interest to your industry, like your customer online usage of product/service, number of customers who buy on mobile versus desktop, etc.
So far, I have 74 ideas for press release topics. I’d love to make this list even longer. Leave a comment with your best ideas!
Marti Mayne
How about offering a special getaway package or promotion?
Ann Porter {KitchAnn}
Has anyone used number 54, Debunking Common Myths?
Press Release Distribution
Ann,
Here’s some examples of debunking or dealing with common myths/misconceptions:
https://www.ereleases.com/pr/bumper-stickers-damage-cars-28608
https://www.ereleases.com/pr/icf-dispels-common-misconceptions-professional-coaching-34533
https://www.ereleases.com/pr/educator-releases-groundbreaking-book-reveals-flaws-k12-textbooks-44713
https://www.ereleases.com/pr/mythbusting-sleep-created-equal-35678
Best,
Mickie Kennedy
Becca Keating
Did I miss it? How about the release of a New Book on a trendy, thought provoking subject?
great john
how about we go for number 6