I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR people. I deleted many of these and in the process, came up with some suggested email rules for PR people. Read More
On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it’s likely that eighty percent of those are press releases. The question is: why do I read only some, and not all, of these press releases? Read More
Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing leeway to consider your proposal. Giving the producer — and yourself — enough lead time to schedule an interview which will coincide with your event or publicity tour will help meet those objectives, and create a positive rapport for future dealings. Read More
Recent information from The Pew Research Center revealed that the number of current working journalists is the lowest it has been since at least 1978. As of 2012, the total newsroom workforce in America was just 38,000, compared to 55,000 just 6 years earlier in 2006. Simply put, newsrooms have been devastated by layoffs in recent years, and many journalists have been forced to find new lines of work.
But what does all of this mean for you, the PR person?
We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing. Read More
Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s news world, and that’s a point you must remember when writing your press releases. Read More
Remember years ago when you would search for something and come across a website riddled with nonsense words everywhere? Those Wild West days of SEO are thought of with a quiet laugh and a roll of the eyes. Those websites were never pretty and often full of junk and even viruses, but they always seemed to pop up top. Read More
When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a tablet/phablet in the other, and driving downtown in the big city with music blaring. While some of that is undoubtedly true (where’s my phablet and latte?), it’s not the case for a large portion of the PR world. Read More