PR Fuel: PR News, Views, & Stews

Most of the time finding a topic for a press release is easy—your company has a new product coming out or is increasing the services offered. Other times finding something to write about is difficult. You want to get some press for your company, but don’t want to waste anyone’s time with fluff. So what are some good ideas for any industry? Let’s take a look: Read More

We have talked a lot about making sure that your press release is concise and easy to read and understand. Journalists, bloggers, and other writers don’t have a lot of time to read lengthy prose on your news, however, that doesn’t mean it needs to be a “just the facts” piece with no excitement to it. There are several ways to breathe new life into your press release AND keep it short and sweet. Read More

The whole purpose of the press release is for a company, organization or individual to be able to share what’s happening in their world with the public. Often, the information is creative, insightful, and useful—people will really want to know what your press release has to say. Unfortunately for all you creative types out there, press releases must follow the standard AP (Associated Press) format. This format makes it easy for journalists to pick out important information, contact the writer, and publish it. This is not the time to use the Curlz font or to forget to include a quote. Read More

Ethical misconduct in any company can lead to very serious consequences which can cause the company time and money in trying to repair their business reputation and any legal issues that may arise depending on the severity of the situation. Integrity breakdown can dramatically cost a business millions of dollars and even prison time in some extremely serious cases. In order to really protect your company from an ethical misconduct scandal, you need to incorporate a management plan in order to stay on top of any unethical practices within the corporate environment. To do this you must first understand the effects that poor corporate ethics can cause to your company in order to setup barriers to help prevent something like this occurring. This expert guide will give you inside advice on the major effects that ethical misconduct can cause to your company. But first: Read More

There are many reasons why it is a good idea to refresh or reuse your blog content from time to time. First off, updating content takes a lot less time than creating an original post from scratch. Second, if your audience as grown over the life of your blog, most people haven’t seen this earlier post so it’s brand new to them. Third, if you’ve changed your mind or new research has come out about your topic, it’s always wise to update your previous thoughts. Because of the way SEO works, people searching specifically for the topic(s) mentioned in your blog may still stumble across it even if it is years old. It’s in your best interest to make sure that the article is accurate and reflects your true feelings. Read More

Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outlet. It doesn’t mean the press release isn’t newsworthy, just that you haven’t framed it in the right way to catch the eye. Read More

Last year, Facebook introduced Instant Articles to get their toe in the publishing game. They also wanted to offer an option for faster downloads and better displays of content, which meant having the content open directly in Facebook’s app, instead an outside website. It started as a beta test with a few large publishers like National Geographic and Buzzfeed, and last month Instant Articles opened to everyone with a Facebook page. Read More

Great calls to action are usually part of a great design and they contain great copy. Moved to click a call to action on a website? It is usually because it stands out from the page and because the wording intrigues you. If there are multiple CTAs on a site, they must be differentiated from each other both by color and word choice to guide the reader easily. Read More

Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what can you do to set your newsletter apart from the thousands sent out daily? Read More

Starting a business is hard and keeping it in the black is even harder. It seems everyone wants a nice chunk of change between bills, rent, taxes, and salaries. With all that money going out the door, finding a free service to handle an aspect of your business is awesome news. Read More