PR Fuel: PR News, Views, & Stews

About 50% of businesses view marketing as their main strategy for growth. In order to expand your business, you need to find the best ways to reach your customers. Otherwise, your competitors will reach those customers first.  Read More

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still Read More

You’ve probably heard the term PR, but do you know what it means? Do you know all the elements that make up effective PR?

Are you using a press release service for your business?

No matter what the size of a business, press releases can bring significant benefits. But if you’ve never does this before, you might not know what those benefits are or where to start.

What is PR Newswire? It is a digital distribution service for press releases and related content intended to influence the public. PR Newswire is the focus of this article.

Major news outlets publish anywhere between 200 and 500 stories every single day. That often doesn’t include wire stories, which are written and prepared outside the newsroom.

When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release properly.

If a tree falls in the forest but no one is around to hear it, does it make a sound? The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money?” The short answer to that second question is no, probably not. That’s where marketing and promotion come in. A successful public relations campaign often begins with a press release. There are different kinds of PR campaigns, and they each warrant a customized approach. So, what are the types of press releases? We’ll list the five most common ones, and we’ll talk a little about timing and distribution.

Are you a journalist or news organization wondering where to get your news? Have you looked into PR Newswire for journalists yet? Read More

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right?

Press releases are Read More