Have you been wondering what to offer your customers on your website? What content would make them stay just a bit longer on your site? There are plenty of types of free content out there and the answer to these questions really depends on your audience. You know them best and could determine whether they might be more interested in a how-to guide, a podcast, or a webinar. Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. Read More
Ahh! Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. You might have been keeping a list of things you’d like to incorporate into your new site, if you ever got around to updating it. Or you might have seen some other websites and noticed how clean and well-designed they seem. Read More
Have you ever wondered just how much good your social media marketing was doing for your business? You put all this effort into crafting the perfect post or tweet and then pay to turn it into an ad, but you aren’t really sure whether all the time and money are paying off in the long run. This is why a good social media marketing plan should always go hand in hand with a social media marketing measurement plan. You need to know exactly what’s working for your company and what’s not so you don’t have to fool around. Read More
The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You also wouldn’t reach out a friend with some random, off the wall request that had nothing to do with them. The same is said for journalists and bloggers, you want to know what interests them and what they write about BEFORE you consider sending them a pitch or a press release. Read More
Have some news about your company? Do you have a new product coming out? What about some new services? You might be thinking that now is a great time to write a press release about the goings-on at your place of business. However, not all news requires a press release and more often than not, your news doesn’t warrant a formal press release. Read More
Ensuring the growth of your small business is imperative to its success. You can’t expect greatness if you don’t constantly work on improving your entire business and that cannot be done without certain things. For starters, you need a great marketing campaign that will bring in new customers. You’ll also need to plan everything else accordingly and create certain milestones for the business. These milestones will help you reach your end goal, and they will help you constantly see how well your business is doing. Overall, you just need to work hard and dedicate yourself to the success of your business. Here are 5 advices for small business growth in the industry. Read More
As 2016 winds down, we are starting to look at filling our content calendar for 2017. It’s difficult to keep content fresh, which is why we start brainstorming early on. If you know your niche and what your customers respond to, putting ideas on your calendar shouldn’t be too hard. However, we have 15 easy ideas to keep your readers hooked and coming back for more. Read More
Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to rely on somewhat mysterious reach and circulation numbers. Now anyone can improve their PR campaigns using a variety of easy to find and understand metrics. Read More
Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important question to ask yourself with each of them is whether or not that metric is helping you to make choices and take action. Read More
Ever had a situation with a customer that really wasn’t resolved via email? Perhaps you needed to be able to chat with them face to face in order to figure out the best way to resolve their situation? This situation pops up for many small business owners and employees, most often when there isn’t time to drive to where the customer’s location. Thankfully, we have Google+ Hangouts, where you can video chat with your customers at any time from a computer, tablet, smartphone. Read More