PR Fuel: Press Release News, Resources & Public Relations Tips - Page 3 of 81

SEO and Press Releases: How To Use It to Your Advantage (Without Overusing it)

July 07 2021

Press release seo

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. Over 50% of all website traffic comes from organic search. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% close rate, too. You can use press release SEO to boost your online rankings and reach your target audience.

Not sure where to start or why it matters? Keep reading to discover everything you need to know about press release search engine optimization. Read More

The Press Release Submission Process Explained

July 01 2021

press release submission

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven steps you need for success. With these tips, you can start submitting press releases with ease. Read More

DIY Press Releases vs. Hiring a Press Release Company: What to Know

June 24 2021

press release company

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though.

You could make costly mistakes with your press releases. Journalists and publications might toss your release in the discard pile. Don’t take that risk!

Instead, consider these 10 benefits of hiring a press release company.

By working with an experienced team, you can increase the chances someone will pick up your release. Then, you can start reaching more customers and generating more website traffic. You can boost leads, sales, and your ROI as a result!

On the fence about hiring a press release distribution company? Keep reading to discover the top benefits of working with professionals today. Read More

8 Signs You Need to Improve Your Press Release Writing

June 23 2021
press release writing

Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release. Read More

8 Characteristics of a Successful Press Release

June 17 2021

press release

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business.

They’re also a great way to ensure the wider public has immediate access to your news announcements. While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. They should be an integral part of your marketing strategy

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Read More

When is the Best Time to Send a Press Release?

June 16 2021

best time to send press release

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. 

Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too. Read More

How to Choose a Press Release Topic for Small Businesses

June 09 2021
press release topic

About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial. Read More

Where to Send a Press Release

May 27 2021
where to send a press release

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads. Read More

10 Benefits of Distributing Press Releases Online for Businesses

May 26 2021
press releases online

Are you struggling to reach your target audience? Without a strong digital marketing strategy, it’s difficult to stand out from the crowd. With digital press releases, you can generate awareness and increase your online exposure.

Posting press releases online could give your business the advantage it needs. You can establish your credibility and educate your target audience.

In fact, 82% of consumers feel better about a brand after reading customized content. Another 61% are more likely to buy from companies that deliver unique content.

Writing press releases as part of your digital marketing strategy can help!

Still on the fence? Here are 10 reasons you need to start distributing press releases online right away. Read on to learn more! 

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How to Submit a Press Release

May 13 2021
submit a press release

About 90% of marketers use digital content to approach customers. Meanwhile, 40% of B2B buyers consume an average of four pieces of content before reaching out. With press releases, you can diversify your content and expand your reach. Read More