Any press is good press. It’s just hard to get any press to begin with. A press release is an essential tool for any business. Yet few press releases catch the attention of journalists. It’s not enough to send your press release to everyone on your contact list. You need to write a strong release. One important skill you need to know is writing a good length of a press release.Read More
A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. There are hundreds of press releases released daily. But most of them don’t get picked up by the media and very few are read by the intended audience.Read More
Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived.Read More
If you’re not a detail-oriented person, then wading through the tiny details of a press release can be hard. Often with a long project and multiple drafts, you don’t want to read through it again. Yet with any press release submission, it’s vital for the document to be free from errors. Use this 7-item checklist to help rid your press release of easy-to-miss problems before distribution.Read More
Press releases have been around for decades and they are still one of the best methods of providing people with news and information. A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business.Read More
Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise.
Press releases are an excellent tool for both your marketing and public relations.
Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive.
These eight SEO tricks are geared towards helping you create your ideal press release while helping you rank higher on Google. Read More
Did you know most newspapers publish upwards of 200 articles a day? Some of the heaviest hitters are publishing more than 1,000 pieces of content on a daily basis.
That means there are a lot of journalists who are hungry for content. So why does it sometimes feel so difficult to get media coverage for your press releases? Read More
Okay—your big event is right around the corner.
Every least detail has been planned, everything’s ready to go, and you know it’s going to be incredible. Now it’s just a matter of promoting it. Read More