The press release turned 116 this year. In October 1906, a man named Ivy Lee was the very first person to issue a press release. Today, many public relations (PR) specialists consider Lee to be the founder of modern PR. In its most basic form, a press... Read More
Did you know that around ninety-five percent of all product launches end up failing? If you try to plan a product launch without implementing the most effective launch strategies, it is possible that you will not be successful. This is why it is a... Read More
About 46% of consumers will pay more for trusted brands. The more they recognize, appreciate, and believe in your business, the more they’ll buy! In fact, one loyal customer is worth 10 one-time customers. A 2% increase in customer retention... Read More
Press release, video, blogs, social media posts, the world of marketing is vast and plentiful. Which shall you choose to use? The beauty of any form of marketing you use for your business is that it can be transformed into various pieces that can be... Read More
Only 14% of businesses sent between 50-100 press releases throughout the year. This means they understand there’s hidden magic in making press releases a routine part of your consumer outreach efforts. Are you considering revamping the way you... Read More
Did you know that the worldwide press release market revenue is expected to reach $129 billion by 2025? You’ve just released a new product or service, and you want to get the word out to as many people as possible. But how can you make sure that... Read More
Over 31% of businesses with a content marketing strategy achieve a 27.1% higher win rate than others. However, only 33% of businesses have a documented content marketing strategy. Without press release writing and distribution as part of your plan,... Read More
In the US alone, there are over 30,000 newspapers and over 11,000 radio stations. There are also hundreds of TV stations, thousands of websites, and countless other media outlets. So how do you get your press release in front of all these people? If... Read More
The press release is ready for distribution and it’s precisely at this part that you’re stumped! While there is no shortage of mediums and methods for publishing your press release online, it’s a challenge to promote it among the... Read More
Did you know that the average B2C business spends around fifteen percent of its budget on advertising? The advertising field is becoming more competitive. To gain an edge, businesses are willing to spend more on advertising. While advertising works,... Read More