According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.
If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):
“Nobody’s engaging with my posts anymore. It’s like I’m invisible.”
Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the crowd, here are some steps to keep in mind. Read More
I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.” Read More
Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old?
And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base.
So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business — and by that same coin, what shouldn’t they be doing?
With those questions in mind I asked some of the foremost experts on Twitter and social media to offer some practical pointers for small businesses looking to use Twitter as a means of successfully earning customer loyalty and building an unshakable brand image.
Like Gini Dietrich says below, “Social media is social. We must remember that.”
Read on, and pass it along 🙂
There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.
So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really has it right?
With those same questions on my mind, I asked 18 of the internet’s biggest names in book marketing for their very best advice, and the results were surprising.
What I wound up with was true gold — the best of the best advice about making an indie book really take off, regardless of its genre. The cream of the crop.
Below, you’ll find advice from bestselling authors, writing coaches, marketing gurus, as well as more than a few in-demand thought-leaders and super-popular bloggers. As you might expect, no two pieces of advice are the same, yet each is a nugget of marketing genius you shouldn’t think of going without.
Read on — your book sales will thank you 🙂 Read More
My company, for example, has exactly one person dealing with PR issues – me. Read More
I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR people. I deleted many of these and in the process, came up with some suggested email rules for PR people. Read More
On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it’s likely that eighty percent of those are press releases. The question is: why do I read only some, and not all, of these press releases? Read More