Press release writing and distribution are powerful tools that can significantly enhance your small business’s visibility. By effectively distributing press releases, you can reach a broader audience, attract media attention, and boost your brand’s credibility. This approach not o… Read more
Too many press releases vanish into inbox limbo; you can change that. You boost PR distributions by combining targeted media outreach, crisp headlines, and strong distribution channels.
54% of U.S. adults at least sometimes get news from social media, according to the Pew Research Center. That shif… Read more
A successful press release isn’t just about being first. It’s about saying something worth sharing.
Consistency also plays a role in staying visible and relevant. Fit Small Business revealed that a frequency of 1 to 10 press releases per month is ideal.
But what happens if you miss the mark? … Read more
The World Wide Web is full of data, maybe too much. With a vast majority of online experiences starting with a search, finding the right information can be a challenge.
Most users trust organic results over paid ads when looking for information. According to DemandSage, 73% of internet search clicks go to … Read more
Each day, we’re bombarded with a constant stream of news and information. Cutting through this noise requires precision and clarity in how stories are presented.
The Public Relations Society of America Inc. reveals that by 2041, all media will be digital, including video and AI. Press releases r… Read more
Ever had big news to share but no one seemed to notice? Getting media coverage isn’t just about having a great story. It’s about giving journalists the right tools to tell it, and making it easy for them to say yes.
So, what is a press release kit, and how do you build one that actually gets results… Read more
In a world flooded with fleeting headlines and viral trends, credibility still matters. When it comes to choosing media outreach strategies, the humble press release has stood the test of time.
Fit Small Business reports that 68% of journalists cite press releases as the most useful source of content id… Read more
Think of all the different ways there are to format words. Haikus and sonnets have to have a certain number of syllables in each line. Every teacher you had in school may have had special rules about how they wanted essays arranged.
Press releases also need to be written in the proper format, and not knowing a… Read more
Almost 90% of adults get at least a portion of their news from modern gadgets like smartphones, according to the Pew Research Center.
Getting the word out there is half the battle. Whether you’re announcing a product launch or a company milestone, the value of a well-timed press release can’… Read more
Your press release isn’t a news dump. It’s your shot at headlines and most miss. One wrong move, like leading with fluff or burying the hook, and your story dies in a journalist’s inbox.
The right move? Sharpen your message, time it right, and ditch the corporate drone-speak.
Whether y… Read more