Opening a new office can be real news. But only if you explain what the new location means.
A weak office announcement says, “We opened a new office.” That is a fact, not a story. A stronger release explains who benefits, why the location matters, what services will be offered there, and how the move fits the company’s growth.
That matters because journalists are rarely looking for another ribbon-cutting. They are looking for a useful local, business, hiring, healthcare, real estate, or industry story.
If you are looking for future announcement ideas, this eReleases guide to press release topic ideas includes opening or relocating an office as one of the business updates worth considering.
What Makes a New Office Press Release Newsworthy?
A new office press release works best when it answers one simple question: Why should anyone outside the company care?
Good angles include:
- You are bringing services to an underserved area.
- You are expanding into a strategic market.
- You are hiring locally.
- You are supporting customers in a faster or more personal way.
- You are investing in a larger workplace, technology hub, clinic, branch, or regional headquarters.
- You are strengthening a local industry, such as healthcare, banking, construction, or technology.
The office itself is rarely the whole story. The impact is the story.
New Office Press Release Examples
Here are a few published PR Newswire examples worth studying.
1. U.S. Dermatology Partners: Make the community benefit clear
U.S. Dermatology Partners opened a new office in Guthrie, Oklahoma, and the release quickly explains the local value: expanded access to dermatology care for patients in Logan County and surrounding areas. That is stronger than simply announcing a new clinic. It gives local media a reason to pay attention. The release also includes the address, appointment information, services offered, and the clinician leading the clinic. That is useful, practical detail.
2. DPR Construction: Connect the office to customer demand
DPR Construction announced a new Philadelphia-area office by framing it as part of a Mid-Atlantic expansion. The release explains how the office brings the team closer to customers throughout the Delaware Valley. It also names core markets, including healthcare, life sciences, advanced technology, higher education, and commercial construction. That context helps trade publications understand why the move matters.
3. Netrio: Tie the office to talent and service capacity
Netrio opened a new office in Pune, India, positioning the move as part of international expansion. The release names the leaders of the new office and explains that the location supports global clients, delivery teams, and 24/7 support. That is a smart approach for a technology or service company. It shows the office is not just real estate. It is a capacity story.
4. Mission Bank: Use people to make the story concrete
Mission Bank opened a new office in North San Luis Obispo County, but the release does not stop there. It introduces the team, explains their focus on commercial and agricultural relationships, and connects the announcement to local business banking needs. For community banks, law firms, insurance agencies, and professional services firms, this kind of people-centered approach often works well.
5. Sanofi: Lead with the scale of the investment
Sanofi announced new $130 million offices in Morristown, New Jersey. The investment size gives the announcement weight. The release also connects the new workplace to collaboration, innovation, and the company’s U.S. presence. Not every company has a nine-figure office story, of course. But the lesson still applies: when the move includes a major investment, say so clearly.
New Office Press Release Template
| Headline: Subheadline: Dateline: The office is located at [address or general area, if appropriate] and will serve [specific audience, region, or customer base]. The location will offer [services, products, support, consultations, operations, or other relevant functions]. “[Quote explaining why this office matters now],” said [Name], [Title] of [Company Name]. “[Add a human sentence about customers, employees, the local market, or the company’s commitment.]” The new office will be led by [Name/Title, if relevant] and supported by [team, department, or hiring plans]. [Company Name] expects the location to [add jobs, improve response time, support growth, deepen customer relationships, or expand access]. [Add one short paragraph with company background, recent growth, local ties, or related milestones.] For more information, visit [website]. About [Company Name] Media Contact: |
Optional Quote Template
| Use this if the first quote sounds too stiff: “Opening in [City] allows us to be closer to the people and businesses we serve,” said [Name], [Title]. “This move gives our team the space, location, and local presence we need to support [customers/community/industry] more effectively.” |
Before You Send It
Check these items before distribution:
- Does the headline explain the location and the benefit?
- Does the first paragraph answer who, what, where, when, and why?
- Have you included the address or service area?
- Have you explained what customers can do at the new office?
- Have you named the local leader or team, if relevant?
- Is the quote human, or does it sound like it came from a plaque in the lobby?
- Have you included a media contact?
A new office release should not read like an internal memo. Give the reader the real reason the move matters. Is it access? Growth? Jobs? Customer demand? Local investment?
That is the story. The office is just the doorway.
Mickie Kennedy founded eReleases.com in 1998 after watching PR firms charge small businesses a $20,000 minimum for a single press release. For 27 years, he’s been closing that gap — distributing 150,000+ releases via Cision PR Newswire, serving 30,000+ clients including Manscaped, Squatty Potty, and 40+ Shark Tank brands, and generating $132M+ in earned media. A sought-after podcast guest and two-time Amazon bestselling author of Beginner’s Guide to Writing Powerful Press Releases and The PR Strategy Manifesto. Mickie holds an MFA in Creative Writing from George Mason University. Based in Baltimore, MD. LinkedIn