Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a great press release can be complicated though, and most media professionals start out by using press release samples.
They can help you learn ways to navigate media landscapes and get people’s attention. Without that, people may not know your product even exists. Read More
Earned media is the most long-lasting and credible media type in digital marketing. One tool that will give you a front foot in the world of earned media is a killer press release.
However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need a press release service provider to court journalists, bloggers, and influencers. Read More
The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers.
Perhaps it’s a new flavor for a signature soft beverage or the long-awaited release of an expensive phone that has customers waiting in line for hours.
Wouldn’t it be great if your business could get that sort of “free advertising?” Read More
According to research, 63% of journalists prefer news and press releases more than any other type of content. About 44% of them feel that press releases are the most trustworthy source pertaining to brand-related information. It’s evident that press releases are an important part of any marketing strategy. Read More
It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press, which can push consumers and potential employees away. Read More
Did you know that the traditional press release is still used, more than ever? Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company.
They’re an effective marketing tool that you can use for both internal and external communications. A press release is perfect for announcing new products, services, or partnerships. An effective PR template can also highlight milestones in your business or share information with the media. Read More
Over 50% of all website traffic starts with an organic search. With search engine optimization (SEO), you can ensure your press releases reach prospective clients. Then, you can generate more brand awareness and site traffic than ever before.
Otherwise, you might miss the chance to reach prospective customers online. Read More
The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members to learn more about your company and what you want to share. Read More
According to research, 63% of global respondents claim press releases are the preferred method of new conveyance. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are their most trustworthy source when it comes to brand-related information. So, what is a press release? Read More