Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. Read More
Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. If “everyone” does have the perfect formula, who do you trust? It can be hard to make decisions about how to write the copy and the call to action. Where you put each piece of the page really needs to be a reflection of your company and how you interact with your customers. Here are 10 must-haves when it comes to writing a converting sales page: Read More
Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have it edited and re-edited, only to find that once it’s out there—it doesn’t get shared? It’s a common struggle for businesses and nonprofits who know that their release contains valuable information, if only people would see it. Read More
Everyone likes free stuff, right? But not every business will create the perfect giveaway, the one where everyone wants to participate. So what sets the great giveaways apart from the mediocre ones and how do you successfully create a giveaway each time? Not to mention, how do you make a giveaway work no matter what platform you use? Read More
Have you been wondering what to offer your customers on your website? What content would make them stay just a bit longer on your site? There are plenty of types of free content out there and the answer to these questions really depends on your audience. You know them best and could determine whether they might be more interested in a how-to guide, a podcast, or a webinar. Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. Read More
Ahh! Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. You might have been keeping a list of things you’d like to incorporate into your new site, if you ever got around to updating it. Or you might have seen some other websites and noticed how clean and well-designed they seem. Read More
Have you ever wondered just how much good your social media marketing was doing for your business? You put all this effort into crafting the perfect post or tweet and then pay to turn it into an ad, but you aren’t really sure whether all the time and money are paying off in the long run. This is why a good social media marketing plan should always go hand in hand with a social media marketing measurement plan. You need to know exactly what’s working for your company and what’s not so you don’t have to fool around. Read More
The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You also wouldn’t reach out a friend with some random, off the wall request that had nothing to do with them. The same is said for journalists and bloggers, you want to know what interests them and what they write about BEFORE you consider sending them a pitch or a press release. Read More
Have some news about your company? Do you have a new product coming out? What about some new services? You might be thinking that now is a great time to write a press release about the goings-on at your place of business. However, not all news requires a press release and more often than not, your news doesn’t warrant a formal press release. Read More
Ensuring the growth of your small business is imperative to its success. You can’t expect greatness if you don’t constantly work on improving your entire business and that cannot be done without certain things. For starters, you need a great marketing campaign that will bring in new customers. You’ll also need to plan everything else accordingly and create certain milestones for the business. These milestones will help you reach your end goal, and they will help you constantly see how well your business is doing. Overall, you just need to work hard and dedicate yourself to the success of your business. Here are 5 advices for small business growth in the industry. Read More