Did you know that there are over 56,000 PR lists out there in the United States? If you are trying to get on a PR list to make a PR deal, then you better get networking soon! There are so many reasons that you may want to get on the PR list. From... Read More
About 72% of marketers use content marketing to educate their audiences. Costing 62% less than outbound marketing, content marketing generates three times as many leads. Over 80% of marketers say content is now a core business strategy. With 83% of... Read More
The human attention span is decreasing. About 15 years ago, researchers estimated that our attention span was an average of 12 seconds. These days, it is a hair over 8. For better or for worse, organizations must take into account the attention span... Read More
In 2022, there were more than 300,000 press releases. When you’re writing a book, it’s important to consider how your target audience will access the final product. You can’t become one of the most successful authors without a... Read More
There are 33.2 million small businesses in America, and all of them must have an accurate press release dateline. Otherwise, you’ll face endless rejections from news outlets as you didn’t follow the correct press release format. But what... Read More
In our blistering-fast online world, people have less patience than ever before. In just a handful of seconds, they form a lasting first impression of your business that may be very difficult to change. In fact, science has determined about how long... Read More
Did you know that journalists open only 3 percent of all pitches? If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a story that aligns with your values. But how can you control... Read More
When you write a press release, you’re going to need to come up with a headline for it. If possible, you should try to include the words “show,” “reveal,” and/or “allow” in it. According to a recent study,... Read More
With 31% of the population spending most of their time online, you need to present the best version of yourself or your company online. If you’ve been involved in a controversial situation, however, your reputation can plummet in a hurry. As a... Read More
Are you looking for ways to connect with new clients and customers? One important approach to consider is experiential marketing. By giving people ways to actively engage with your brand, you tap into the emotional response that can build trust and... Read More