Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “open rates” have declined.
But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month.
I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Read More
In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Below is some timeless PR advice that meets that standard: Read More
I’ve written about press release errors to avoid – below are more PR failures that are all too common: Read More
I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Read More
Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they’re based on common sense. Here are some great tips, thoughts about bosses and clients, and even the challenge of a one-sentence release: Read More
If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. Many people obsess about this and spend loads of time adjusting their practices to fit what they read is Google’s latest change. Most of this time is Read More
Want to get journalists inquiries and responses with your press release? You should do the following:
PR success is really pretty simple. I did not say “easy”… because most people don’t commit to the discipline. Below we quickly cover these elements which lead to PR success: Read More
Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: Read More
There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release. Read More