If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. Many people obsess about this and spend loads of time adjusting their practices to fit what they read is Google’s latest change. Most of this time is Read More
Want to get journalists inquiries and responses with your press release? You should do the following:
PR success is really pretty simple. I did not say “easy”… because most people don’t commit to the discipline. Below we quickly cover these elements which lead to PR success: Read More
Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: Read More
There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release. Read More
“There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts should not be one of the things putting a dent in your free time. That’s why we have created this list of five easy ways to reduce or eliminate the time suck that marketing can be. Read More
As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. In fact, it could be as short as one page. A simple action plan lays out the goals for your company, your target audience, and where you plan to focus your efforts. Read More
In life, they say, timing is everything. You have to pay attention or you end up missing opportunities. The same is said for public relations. For this article, we will examine how timing is everything when it comes to sending press releases and why you should have a relationship with the journalists and other writers you contact. Read More
Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. Read More
Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. If “everyone” does have the perfect formula, who do you trust? It can be hard to make decisions about how to write the copy and the call to action. Where you put each piece of the page really needs to be a reflection of your company and how you interact with your customers. Here are 10 must-haves when it comes to writing a converting sales page: Read More