PR Fuel: PR News, Views, & Stews

Press Release Sentence Structure: Short and Simple or Carefully Crafted and Complex?

November 01 2012

When it comes to press release writing, one of the primary marks of an amateur is sentence complexity. Here’s what normally happens: a small business owner will have a piece of news they think would be great to get out to the press in order to generate a bit of buzz surrounding their company. And since small business owners tend to want to wear as many hats as possible (either for lack of funds or for the need to control their “baby”), they will Google “Press Release Format” and figure out how to structure their own release. Then they’re off, typing away. Read More

How to Determine if That Networking Event is Worth Attending

October 29 2012

If you’ve been attending networking events for an extended period of time, you already know that not all of them are worth your time. A lot of networking events either just aren’t a good fit for you personally or they flat out suck all the way around, offering nothing of value to anyone who attends. Read More

How to Make Your Website More Media Friendly

October 26 2012

You send out a press release. A reporter likes it, so he (or she) decides to check out your website to do a little more digging. However, when the reporter visits your website, he finds it woefully inadequate at providing any useful information. Before you know it, the reporter has dropped your story in favor of something else…all because you don’t have a media-friendly website. Read More

How to Be Good at Breaking Bad News

October 24 2012

If you run a business, you’re eventually going to find yourself in a situation where you have to deliver bad news. Maybe you have to lay off some employees, or perhaps your company has made a huge mistake that has put you smack dab in the middle of a PR crisis. Whatever the situation, you have to realize that there are right ways and wrong ways to deliver bad news. Take the right approach, and you can at least soften the blow of the upsetting news. But deliver the bad news with reckless abandon, and you’ll make things even worse. Read More

5 Things You Need to Know Before Syndicating Press Releases Online

October 23 2012

For the longest time, article marketing and online press release distribution have been staples in just about every SEO campaign. These methods were very effective for increasing your search engine presence, getting you more links, driving traffic to your website, and increasing your name recognition and authority. But over the past year or so, Google has made some major changes to its algorithm that have put these time-tested tactics in jeopardy. Read More

Surviving a “Business Mental Block”

October 05 2012

No matter how clever and quick on your feet you are, eventually you have to face the dreaded thing that threatens to dismantle every business: the mental block. You could be going through a perfectly solid plan, every step of the way a success, when suddenly you can’t come up with any answers to a certain aspect of your campaign. Read More

“Magnetize” Your Customers

October 01 2012

Despite what the Insane Clown Posse claim, scientists have known how magnets work for quite some time. The cool thing about a magnetic field is that it’s technically stronger than the gravitational field. If you hold two magnets in your hand while standing up, the magnetic field keeps them together versus one plummeting to the ground! ICP is right, it IS like magic! Read More

Making a PR U-Turn

September 26 2012

You know what they say about best-laid plans – not everything works out for the best, no matter how hard you try. You could literally come up with the best PR idea in the history of the known world, and due to any number of factors, it might still backfire at some point. It’s not necessarily anyone’s fault, times change and good ideas go bad. Read More

Why Spelling and Grammar Matter in Your Press Releases

September 25 2012

I recently came across an article that asked if spelling and grammar mattered in press releases. The author makes the argument that “it doesn’t really matter how it’s written, it’s about what’s in them.” She goes on to say that most of your press release will end up on the cutting room floor anyway when the reporter turns it into a story. Now, she wisely points out that spelling and grammar make you look professional and carry some importance, but she concludes that misspelled words or misplaced prepositions aren’t really all that important in the end. It’s more about the story. Read More

5 Secrets to Preventing Disgruntled Employees

September 24 2012

Earlier this year, Greg Smith, a Goldman Sachs executive, quit the company and wrote a scathing op-ed in the New York Times as part of his resignation, saying that the firm was using unscrupulous business practices and ripping off its clients. This led to a feeding frenzy and a full on attack against Goldman Sachs from the media and the general public, creating a major headache for the company and causing significant damage to its brand. Read More