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February 10, 2012
Why Isn’t Anyone Talking About My Company?

In this age of social media, we have more ways to reach out to customers than ever before. And if you’re trying your hand at one or more of these social media networks, you may find yourself quickly growing frustrated. Why? Because no one seems to be talking about you. (Read more…)
January 5, 2012
Building Your Social Media Team

Looking to finally usher your company into the age of social media? To do so, you’d best be served by putting together a social media team. While it may sound like a bit of a daunting task, these pointers can help simplify the process and get you active on Web 2.0. (Read more…)
November 9, 2011
Choosing the Right Brand Ambassadors

If you want to take your brand to the next level and really connect with the public, then you need a brand ambassador. Someone to relay your message to your target audience and drive them towards customer loyalty. But how do you go about choosing these spokespeople? (Read more…)
October 6, 2011
5 Ways to Make Sure Your Press Releases Get Found

In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again. (Read more…)
October 5, 2011
How to Monitor the Web for Brand Mentions

Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)
July 11, 2011
How to Craft a Guest Blogging Pitch That Gets Noticed

Before you send a guest posting pitch to blogger, stop and remind yourself that the blogger is probably already flooded with guest post pitches from others who are just like you. And in a sea of guest posting pitches, standing out from the crowd should be your top priority. (Read more…)
July 8, 2011
Can Your Target Audience Handle Controversy?

Controversy is a double-edged sword. In some cases, being controversial and outrageous can help you increase your following and grow your brand. Lady Gaga is a good example of someone who has used controversy to propel her brand to new heights. In other cases, controversy can come back to bite you in the backside, causing you to lose customers and tainting your brand. There’s no shortage of examples I can think of to demonstrate this – GoDaddy’s elephant hunting video, Tiger Woods sexual escapades, etc. (Read more…)
April 12, 2011
5 Questions to Ask Yourself Before Launching a New PR Campaign

The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for. (Read more…)
March 28, 2011
What You Should Be Learning From Twitter

If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)
March 8, 2011
Do You Have Social Media Overload?

One of the hottest trends in marketing right now is social media marketing. Businesses of all sizes and from all industries are on Twitter, Facebook, LinkedIn, niche social networking sites, blogs…you name it. Chances are, your company has some sort of social media marketing campaign going too. (Read more…)

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