search engine optimization

November 11, 2009
Demystifying the SEO Press Release From the Traditional Press Release

When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the SEO press release differs from the more traditional approach and the purpose this online marketing tool serves. (Read more…)
May 5, 2009
Can Public Relations Pros Prevent Blogs from “Brand Hijacking”?

The purpose of a personal blog is to provide a forum where its writer can complain, praise, and pontificate. A lone personal blog is one of perhaps millions out there, but like everything else out there on the internet, what’s written on even a personal blog has a sense of permanence. As anyone with a website knows, drawing traffic to a new property is a difficult proposition. Most people who read my personal blog seem to be one-time visitors. (Read more…)
April 6, 2001
In Praise of Smart PR

Good press releases, public relations campaigns and quotes come in all shapes and forms. This week, I examine five recent public relations events to see what was done right, and in some cases, wrong. (Read more…)

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