12 Benefits of Press Coverage for Your Business

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It takes between five and seven impressions before people remember your brand. About 94% of consumers show loyalty to brands that offer complete transparency. With a press coverage strategy, you can reach customers, generate awareness, and remain transparent.

Not sure if you want to start getting press exposure? Here are 12 benefits of press coverage to keep in mind. By reviewing these benefits, you can make an informed decision for your business.

Regardless of your industry, size, or profit margins, you can benefit from consistent press releases.

Don’t fall behind the competition this year. Give yourself the advantage instead.

Keep reading to discover the benefits of constant coverage today!

1. Immediate Exposure

Reach 1.7 million journalists

If consumers don’t know anything about your business, they might not choose you over another, more familiar brand. One of the benefits of press coverage is the immediate exposure it can generate. You can reach your target audience and spread the word about your product or service.

You’ve likely heard the expression “content is king.” It’s not enough to create content, though. In the marketing world, distribution is queen.

Press releases can help you reach your target audience across numerous distribution channels. Expanding your reach can help you boost brand awareness and recognition. 

With repeat exposure, consumers will start recognizing your brand on sight. They’ll eventually associate you with your product or service.

The next time they need that product or service, they’ll go to you directly.

Remember, it takes five to seven impressions to build brand awareness. Using press releases can help you gain initial traction. You can reach your audience and draw them to your brand.

As they continue interacting with your business, they’ll start to think of you before your competition.  

2. Support Your Marketing Strategy

About 90% of consumers use the internet to find local businesses. It’s not enough to have a website, though. Instead, you can use press coverage to support your overall marketing strategy.

As part of your marketing strategy, it’s important to create consistent, high-quality content. Fresh content will keep your website up-to-date. Consumers will become back to your website to read your updates.

With press releases, you can draw people to your business through multiple channels. Brand awareness will rise, helping you draw in new customers.

3. Increased Sales Potential

Learning how to get press coverage can boost your sales potential.

Consumers will see the benefits and features your brand can offer. You can demonstrate your value and stand apart from the competition. Consumers will see your unique value and begin to prefer you ahead of competitors.

You can write and distribute press releases for different occasions, too. For example, you can:

  • Announce new products and services
  • Highlight your latest achievements
  • Focus on a new partnership or acquisition
  • Highlight milestones you’ve reached

These press releases will show consumers your business is growing and thriving. It can help investors recognize your sales potential, too. Then, you can draw in more business and investors.

You’ll set your business up for long-term success as a result.

It’s important to create press releases that are newsworthy. Make sure your releases command attention and put your business in the spotlight.

Learning how to get press attention can help you show consumers you’re worth their attention.

4. Position Yourself as a Thought Leader

Press releases can also help you build brand trust and loyalty. Before you can build brand trust, however, you’ll need to demonstrate your credibility. Posting press releases through high-authority distribution channels can build that credibility.

You can show consumers you’re a thought leader within your industry. Once people see your experience and expertise, they’ll learn to trust your business.

Over time, trust can transform into loyalty. Building brand loyalty is essential for long-term growth. You can retain your customers and generate repeat sales.

Then, you can improve your ROI and set your business up for success.

By getting press coverage for your business, you can demonstrate your expertise and become a go-to resource in the industry.

5. Boost Website Traffic

You can add your website to the bottom of your press releases, prompting readers to learn more about your business. As you generate more website traffic, your search engine ranking could rise. A higher search engine ranking will position you in front of even more potential customers.

People go online every day to research businesses, brands, and products. If you don’t have a strong online presence, people might not realize you exist.

Learning how to get press coverage can help you boost awareness and draw more people to your website.

You can even post your press releases on your blog, then optimize them for search engines. 

6. Strengthen Your SEO Strategy

Almost 70% of all online experiences begin with a search engine. Unfortunately, 0.78% of Google searchers don’t look beyond the first page. If you’re not on the first page of a Google search, your competitors are reaching those consumers instead.

You might struggle to generate brand awareness or boost traffic to your website as a result.

Search engine optimization (SEO) can help you improve your ranking on search engines like Google. Remember, a higher ranking can help you boost brand awareness. It can also:

  • Position you ahead of competitors
  • Help you appear as a thought leader in your industry
  • Boost traffic to your website
  • Help establish your credibility
  • Boost brand trust and loyalty 
  • Help you generate more leads and conversions

One of the best ways to improve your search ranking is to generate backlinks. Backlinks are links that send readers from another website to yours. Press releases can link readers to your website.

Google will see you’re gaining backlinks from high-authority distribution sites. Then, you can improve your ranking. Your website will appear ahead of competitors, helping you draw in more traffic. 

7. Reach Your Target Audience

It’s not enough to improve your online exposure. You also need to learn how to focus on your ideal customers. You can use press releases to pinpoint your target audience.

Many press release distribution services are industry-specific. You can focus on consumers who already have an interest in your product or service. Precise targeting can help you draw in high-quality leads.

These consumers are more likely to react to your call-to-action.

With press releases, you can even focus on a geographical location. Then, you can draw more people to your store or business.

Focusing on your ideal customers will help you personalize your content, too. You can reach people who share your mission, vision, or interests. Connecting with your target audience can increase your chances of sales and conversions.

Then, you can boost sales, improve your ROI, and get ahead of the competition.

8. Develop Stronger Relationships With Journalists

Developing professional connections can help your business in the long run. Learning how to write and distribute press releases is an important skill. You can create strong relationships with journalists who want to give readers a good story.

Strengthening these relationships can help you find new opportunities to reach your customers in the future.

You can capture the attention of journalists throughout different media outlets, too. They’ll help you expand your reach.

You can also partner with influencers in your industry. They can discuss your brand and help you generate new backlinks. At the same time, you’ll leverage their existing brand trust and loyalty.

Then, you can draw in new customers and remain competitive within your niche. 

9. Establish New Marketing Channels

Establishing new marketing channels can help you expand your reach. You can also create a cohesive experience for your customers. They’ll learn more about your brand from different channels.

Remember, press releases can support your existing marketing strategy. You can gain more media coverage to boost your online presence.

Using only one marketing channel, however, will limit your reach.

10. Proactive Reputation Management

Press releases allow you to control the story. You can share your intentions, highlight your value, and respond to claims people make about your business. Without press releases, however, you might struggle to manage your online reputation.

You can use releases to alert consumers about safety concerns, recalls, and security breaches. Remaining transparent can help you mitigate a crisis. 

Otherwise, consumers might struggle to trust you in the future.

11. Sustainability

Press releases are sustainable. You can save, store, and archive your press releases over time.

Adding press releases to your website over the years will benefit your SEO strategy long-term. At the same time, people can look back in your archives and see how far you’ve come.

12. It’s Cost-Effective

Many marketing strategies can become costly, especially if you lack experience using them. Creating press releases, on the other hand, is a cost-effective strategy. You can use this affordable marketing method to boost your visibility and online reputation.

As your online visibility improves, more clients and investors will start to see your business. Gathering investors can help you set your business up for growth. You can get ahead of competitors and start reaching even more customers.

Boost Your Business: 12 Major Benefits of Consistent Press Coverage

Don’t let competitors get the edge this year. Instead, consider these 12 amazing benefits of getting press coverage. With press releases, you can boost brand awareness, website traffic, and more.

As brand trust and loyalty grow, you can retain long-time customers and boost your ROI.

Want to boost your coverage? We can help.

Contact us today to get started.

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