Press Releases and SEO: What Are the Links Between the Two?

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Do you need to boost your SEO as well as your brand’s authority at the same time? It may be time to consider press releases. Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize.

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. 

With this in mind, read on to learn about the links between press releases and SEO, and the benefits your business can enjoy! 

What Are Press Releases? 

It first helps to know what constitutes a press release. They are forms of media that are meant to convey information to journalists and potential customers, such as: 

  • Upcoming events
  • Product launches
  • Company restructuring
  • New website 
  • Receiving awards 
  • Acknowledging employees 
  • Trade show exhibitions
  • And more

You’ll notice one thing all of these topics have in common: they’re newsworthy. Press releases are meant to pique the interest of journalists so that they include the information in their publications for readers who would be interested. A well-written press release will include all the relevant information pertaining to the topic so that the journalist can easily refer to it and create an interesting story. 

Press releases are different than content marketing blog pieces in that they’re also written like a news story. Focus should be placed on relevant details and not on selling a product or service. However, this doesn’t mean that press releases can’t be good for search engine optimization!

What is Search Engine Optimization? 

Search engine optimization (SEO) is an important aspect of digital marketing if you want to increase traffic to your website without paying for it. By optimizing your website through a variety of techniques, your website will continue to attract relevant traffic over time.

In simple terms, SEO makes your site look better to Google or Bing algorithms. As people search for certain keywords or keyword phrases, your web pages are more likely to turn up on the first page of the search engines results page (SERP) if they’re optimized. 

Here are just a few ways that websites can be optimized to rank higher on SERPs: 

Quality content is one of the most important aspects of SEO and can also be the most complicated. Search engine algorithms want to give users the best experience. For instance, if you use Google looking for information on a certain topic, you want to find websites on the first page that can educate you instead of selling you a product or a service that’s unrelated to your interests. 

Press releases can be a way to include quality content on your website and boost your SEO! 

The SEO Benefits of Press Releases

Now that you know a little about SEO as well as press releases, you may be wondering how they can help boost your ranking on SERPs. Simply put, press releases can be a source of reliable, quality content.

One of the main issues with improving the SEO of your website is that you should be consistently updating your site with new, quality content. As the weeks and months go by, many businesses find it hard consistently creating informative and relevant content. 

Press releases can be a great way to continually introduce fresh, interesting content to your website. They also serve as indirect ways to boost your SEO. 

Backlinks are links that are pointing to your website from other sources. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

These backlinks boost your SEO, especially when the sources they’re coming from have high domain authority. It shows that you have a quality website that other websites are referring to–meaning you’re more likely to rank higher on SERPs.

Brand Visibility

Brand visibility and increased brand authority are indirect ways that you can boost your SEO through press releases. As journalists write about your business in their publications, potential clients will become more familiar with business and brand name. They may even search for your business online or seek out your social media pages. 

Increase Credibility

Another indirect way that press releases can improve your SEO is to improve the credibility of your business. People are far more likely to click on links or content about your business if they’re familiar with your business name. By being published in reputable news websites, you’re able to build credibility in your brand over time that you can’t do as easily with regular content marketing. 

Building a Brand With Press Releases

Press releases provide more value than simply announcing events, business changes, and new product releases. There are many indirect benefits that you can enjoy, such as building the authority of your brand, gaining quality backlinks, and keeping new, fresh content on your website. 

However, it’s important that you’re able to work with companies that are able to distribute press releases with a 94% delivery rate to journalists. Even if you have a well-written press release, if it’s not distributed to the right people within your industry, it won’t be published or help your business once it is! 

Ready to begin looking into quality press releases through a reputable press release company? Contact us today to get in touch with an editor! 

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