1. October 6, 2010

    How to Create News When You Don’t Have Any

    In the past, I mentioned that one of the strategies used by PR magnets (those people who always seem to get media coverage for their clients) is the leaky faucet approach to PR. This involves dropping a steady series of press releases over time to eventually get media coverage. Basically, by constantly being there with a story, the PR magnet is counting on eventually having the right story reach the right person at the right time. (Read more…)

  2. August 9, 2010

    How to Create a Media Kit

    “Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking about? (Read more…)

  3. July 1, 2010

    Are You Guilty of PR Spam?

    Ask any reporter what the one thing is they hate most about their job, and many will say that it’s having to sort through mounds of PR spam on a daily basis. Reporters and bloggers get flooded with irrelevant press releases and pitches on a daily basis. These are releases the lazy PR person just blindly sends to a huge list of contacts without any thought as to if the recipients have any interest whatsoever in the content of the message. (Read more…)

  4. June 24, 2010

    Break Free from the Basic Press Release Template

    Have you noticed how at least 90% of press releases are pretty much the exact same? Sure, the company name is different and the buzzwords might vary, but overall, nearly every press release reads the exact same. They’re written in the same style, and there’s really nothing that makes one stand out from any of the others. (Read more…)

  5. June 4, 2010

    Need an Idea for Your News Release? Look to Your Employees

    If you’ve followed this blog, you know that I’m a firm believer in committing to a regular press release distribution strategy. I think all companies can benefit from publishing new stories on a regular basis as it increases the chances of getting media coverage and builds trust with their customers. (Read more…)

  6. May 28, 2010

    Who is Your Press Release Audience?

    Before you start typing up your next press release, you need to figure out who your audience is. Who do you want to read this press release, and what do you want them to do once they’ve read it? Where are you going to publish it so it gets found by the audience you’re targeting? (Read more…)

  7. May 27, 2010

    7 Important Benefits of Press Release Distribution

    I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated. (Read more…)

  8. May 6, 2010

    7 Key Components for Press Release Distribution Success

    During my years of offering press release distribution services, I’ve seen firsthand what it takes to be successful. Today, I want to share with you the 7 key components you need to have in place if you want to get results with your press release marketing. (Read more…)

  9. April 8, 2010

    4 Reasons PR Campaigns Fail

    I’m a firm believer in studying the mistakes made by other PR campaigns so you can avoid making them yourself. Forget learning from your own mistakes. That’s too costly. The goal should be to let other people make the mistakes, you learn from them, and you never make mistakes at all. (Read more…)

  10. April 5, 2010

    How to Write Press Release Leads

    There’s nothing more disappointing than announcing your great news to the world through a press release only to wait by a phone that doesn’t ring or an email inbox that remains forlornly empty. Your story was newsworthy! Why did no one care? Well, guess what. Sometimes it’s not your news – it’s your press release. (Read more…)

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