1. August 30, 2011

    How to Evaluate a Press Release Writer

    PR graduates who know how to pump out a press release are a dime a dozen. However, you’re looking for GOOD press releases and don’t want to get something that looks like it was done via a form. How do you filter out the rest and hire the best? Let’s take a look at some ways you can evaluate your potential press release writer. (Read more…)

  2. August 26, 2011

    Will Google Panda Kill Free Press Release Directories?

    By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms. (Read more…)

  3. August 24, 2011

    The 6 Worst Press Release Headline Mistakes You Can Make

    Writing a great headline is one of the most important things you need to do to get your press release read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading. (Read more…)

  4. August 16, 2011

    Cut the Crust Off Your PR Sandwich

    Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the insides of the sandwich (cut into triangles, of course!) and leave all the crust on the plate. When your mom would ask why you didn’t eat the entire sandwich, you’d say “I did!” You never knew why you didn’t like the crust, you just knew you didn’t. (Read more…)

  5. July 6, 2011

    Do You Understand the Real Purpose of Press Releases?

    We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution websites, more and more people are treating press releases as the finalized version of a story that’s ready to be printed, but that’s not what a press release is supposed to be. (Read more…)

  6. June 17, 2011

    5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

    Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)

  7. June 10, 2011

    5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

    Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)

  8. May 24, 2011

    What Should Be in Your Press Release’s Company Boilerplate?

    While the idea of the boilerplate has gone out of fashion in press releases, they are still one of the best things you can do to make the process easier for yourself. A “boilerplate” is basically an “About” section that details all the important aspects of your company. Why is this important to include? Unless there is some drastic overhaul of the way your business performs, the boilerplate should rarely change. (Read more…)

  9. May 23, 2011

    A Few Simple Rules for Link Building with Press Releases

    One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting. (Read more…)

  10. May 17, 2011

    Do Your Press Releases Suffer from TMI?

    Put yourselves in the shoes of a journalist. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. Your inbox is flooded with press releases, and the phone is ringing off the hook. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. (Read more…)

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