Ask Mickie: Can a Press Release Save My Company?

Darby writes:

Times are tough. Money is more than tight. Can a press release save my company?

Mickie responds:

I’m not going to sugarcoat this. A single press release is unlikely to save your company. I can’t give you Vegas odds. They’re probably better than a state lottery, but reality is that a single press release is simply a start. (Read more…)

Catching Up with Jeremy Pepper and Blogs

Back in May 2003, I sat down - ok, instant-messaged - with Jeremy Pepper to talk about what it’s like to start your own PR firm. Pepper had just launched his own firm, POP! Public Relations, and was beginning to get settled.

Since our first interview, Pepper has been busy not just practicing PR, but writing about it. His Musings from POP! Public Relations weblog has become a leading online destination for people looking for insight into the PR industry, and Pepper has become an outspoken advocate for and critic of the industry. I caught up with Pepper this week and we spoke - ok, instant-messaged - about the challenges an independent PR practitioner faces, the role of weblogs in PR, good and bad PR campaigns, and a number of other issues. (Read more…)