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We don't just send your press release. We send you proof of distribution!

July 27, 2011
If Social Media is a Door, Facebook is the Handle

The pathway to success has many doors you must open. However, they aren’t in a straight line by any means. Have you ever played a video or board game where you start out in a central hub and have to find a key or treasure in surrounding hallways? Finding success is a lot like that. (Read more…)
July 25, 2011
Tailoring Your Press Releases to Specific Outlets

We’ve all been guilty of it at one point. We write one press release and distribute it to a range of media outlets — newspapers, TV, radio, blogs, etc. And when we don’t get the results we hoped for, we wonder why. (Read more…)
July 7, 2011
Blogger Outreach Tip: Target Smaller Bloggers

Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)
March 8, 2011
Do You Have Social Media Overload?

One of the hottest trends in marketing right now is social media marketing. Businesses of all sizes and from all industries are on Twitter, Facebook, LinkedIn, niche social networking sites, blogs…you name it. Chances are, your company has some sort of social media marketing campaign going too. (Read more…)
November 18, 2010
7 Ways Press Releases Trump Advertising

If you’re deciding whether to spend all your energy and resources on an advertising campaign, you may want to consider the little used option instead: press releases. While direct advertising has its advantages, press releases have their own, and some of them are a little surprising. (Read more…)
November 17, 2010
Why Evergreen Content Makes for Great Press Releases

When you think of press release topics, you probably think of time-sensitive news stories that have a very short shelf life. And while a lot of news is fleeting, it doesn’t always have to be this way. There is another type of news content that works great for press releases. I’m talking about evergreen content. (Read more…)
October 13, 2010
Why You Need to Target Freelance Journalists with Your Press Releases

Whenever we talk about building up media lists for sending out your press releases, it can be easy to overlook some of the hardworking, influential journalists who can get you the coverage you so covet. (Read more…)
April 27, 2010
Top Reasons to Target Smaller Local Media Outlets

You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to? (Read more…)
March 9, 2010
Choosing the Target Audience for Your PR Campaign

Imagine your client is an opera singer who has been lauded for excelling at a challenging role. Right now she’s only famous inside her native country, but she has hired you to elevate her to worldwide fame. Or perhaps your company’s India branch has been accused of labor violations, and it’s your job to get to the bottom of the accusations and clean up the company’s reputation. An inexperienced PR pro would be tempted to pitch each story far and wide. But, in both cases, the first step in your publicity campaign is to choose a target audience. (Read more…)
February 8, 2010
When (Not) to Hold a Press Conference

If television and the movies are to be believed, press conferences are the backbone of the public relations industry. Every time a character in a movie makes good, he or she is often seen standing in front of microphones from the likes of the BBC and CNN while dodging rapid fire questions from reporters. But the operative phrase there is “in the movies.” (Read more…)

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