1. January 24, 2012

    Benefits of Outsourcing Press Release Writing

    Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them. (Read more…)

  2. June 22, 2011

    Evaluating Media Opportunities Properly to Avoid Negative Coverage

    When you’re constantly on the prowl for media opportunities, it’s tempting to take anything and everything that’s offered to you. But while most media opportunities do yield positive results, there are those rare occasions when things go bad. Sometimes, an interview might unexpectedly go south or an article might turn out to portray your company in a negative light. (Read more…)

  3. June 20, 2011

    5 Reasons You’re Unsuccessful with HARO

    I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date. (Read more…)

  4. June 1, 2011

    Why You Should Send Your Press Releases To Clients And Prospects

    Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects? (Read more…)

  5. March 31, 2011

    11 Types of Twitter Updates You Can Make

    Trying to build a strong Twitter presence for your business? Quality content is the key to attracting and keeping followers, so you have to make sure your updates are the best they can be. (Read more…)

  6. November 9, 2010

    7 Simple Tips for Responding to HARO Queries

    We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their stories. This is a great way to share your expertise and get some publicity for your company or for the clients you represent. (Read more…)

  7. October 28, 2010

    Don’t Give Up on Your Press Release

    If you’re like a lot of other PR people, you write up a press release, send it out to a list of reporters, and (hopefully) follow up with them with hopes that someone will bite. If no one bites, you then move on to whatever the next thing is, leaving that press release to die alone. (Read more…)

  8. October 18, 2010

    Are You a Whiny PR Pro?

    As a PR pro, you’re in a constant battle to get media coverage for your clients. And as you undoubtedly know by now, things don’t always go your way. Maybe your story got cut at the last minute by the editor, or maybe a quote that mentioned one of your clients got slashed from the story. It sucks, but it’s just part of this crazy business we’re in. (Read more…)

  9. October 12, 2010

    Is Your PR Contact Invisible?

    Does your company have a PR rep who only pops up when he needs something and then disappears for the rest of the time? If your PR contact is invisible, you could be missing out on opportunities for media coverage, and what’s worse, you could end up annoying journalists and burning some important bridges. (Read more…)

  10. October 6, 2010

    How to Create News When You Don’t Have Any

    In the past, I mentioned that one of the strategies used by PR magnets (those people who always seem to get media coverage for their clients) is the leaky faucet approach to PR. This involves dropping a steady series of press releases over time to eventually get media coverage. Basically, by constantly being there with a story, the PR magnet is counting on eventually having the right story reach the right person at the right time. (Read more…)

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