3 Major Mistakes to Avoid with Your Press Conference

Recently, Sony held a much hyped press conference to reveal the company’s new PS4 gaming console. People were looking forward to this event for days, expecting to get a first glimpse at the console Sony has been working on for years. And for the most part, everyone was disappointed.

What took place was a two… Read more

Coupons as PR

It’s the age old question: can coupons be used as a public relations tool, or are they firmly in the marketing camp? Business experts have argued about this for ages, and the influence of the Internet hasn’t exactly helped settle the score.

In fact, it’s probably blurred the lines even more. Websites like G… Read more

8 Types of Annoying PR People

I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, li… Read more

8 Reasons Your Press Release Got Rejected Online

Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before.

But just because you submit your press releases to a news directory, doesn’t necessarily mean it will be accepted. News websites have stand… Read more

Using Contests to Promote Your Business

According to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing environment. For your business, this means finding new, engaging ways to cut through the clutter, s… Read more

The Problem with Press Release Quotes

Ask AI for a short summary of this article 

Most press releases suck. They’re boring, self-indulgent, and written according to the same template everyone else uses for their press releases. One of the most annoying things about the press release template is the boring, lifeless executive quotes i… Read more

What’s the Right Press Release Length?

Press Release Length

Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most impo… Read more