Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is?
Length. Press release length is extremely important, but it’s one of those things that never gets talked about and that always gets overlooked. However, with some reports showing the average reporter or editor spends just 5 seconds reading a news release before deciding whether or not to toss it in the garbage, it’s clear that length matters.
Of course, this begs the question: What’s the right press release length?
On average, a good press release can be written with anywhere from 300-500 words. Once you eclipse the 500 word mark, there’s a good chance you’re just wasting space on words that will never get read. Your best bet is to try to get your press release to fit on a single page. This lets the reporter or editor quickly scan through it in their allotted 5 seconds.
How to Keep Your Press Release Short and Sweet
So, what can you do to make sure your press release doesn’t turn into a novel? Here are a few tips for keeping it short and to the point.
What do you think is the ideal press release length? Share your thoughts by leaving a comment.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.