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August 18, 2010
Why You Shouldn’t Answer Reporters’ Questions by Email

Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters. (Read more…)
August 16, 2010
5 Tips for Getting Reporters to Read Your Emails

It’s pretty simple really. If reporters don’t open and read your emails, you won’t get the media coverage you desire. It doesn’t matter how great your press release is or how compelling your story might be. If the email doesn’t get read, your story dies. (Read more…)
May 22, 2009
Is a Press Release Your Best Public Relations Bet?

A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)
May 13, 2009
Public Relations Perils: Be Careful Before You Hit Send on that Email

Every so often, I undertake what I call my “Email Dump.” This is where I go through the approximately 12,000 emails that have piled up in my inbox and decide what I can finally delete for all eternity. Unsurprisingly, there a lot of press releases and public relations communications among the emails now languishing in my “trash” folder. (Read more…)
February 2, 2009
A Few Reminders for the Public Relations Industry

The Post-it notes were piling up on my desk with plenty of reminders for those who work in public relations. PR newbies should, of course, take these suggestions to heart. And while these tips may seem obvious to public relations vets, that’s precisely why it’s so crucial they’re not forgotten. (Read more…)
December 15, 2008
Public Relations and Blogs: Controlling the Message

An era when data can be sent and received outside of traditional media outlets–via blogs, email, instant messaging, text messaging, camera phones, etc.–has created an atmosphere where truth is the prize. Those in the public relations industry must delicately balance the public’s right to know and a client’s right to direct its own message. And yes, there are ways to walk this internet-era tightrope successfully. (Read more…)

« Previous Page

Why You Shouldn’t Answer Reporters’ Questions by Email

5 Tips for Getting Reporters to Read Your Emails

Is a Press Release Your Best Public Relations Bet?

Public Relations Perils: Be Careful Before You Hit Send on that Email

A Few Reminders for the Public Relations Industry

Public Relations and Blogs: Controlling the Message

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