If you really want to make Twitter work for you, then you need to share high quality content on a regular basis. However, what often ends up happening is people who get active on Twitter feel the need to Tweet every five minutes. Well, as you can imagine, Tweeting quantity often comes at the expense of Tweeting quality.
That leaves us with the question of how can you make sure each and every time you share a link, it leads your followers to content of worth? I’d suggest that before you Tweet out a link, you first ask yourself the following 7 questions:
- Is it different? Are you about to Tweet a piece that addresses the same old issue in the same old way? If so, why bother sharing it? Your followers don’t need to see something they’ve already seen a thousand times in the past. Give them something different and interesting.
- Is it useful? The idea is to add value. And if you’re adding value, people are going to read/watch/listen to the content you share and be able to apply it to what they do. By sharing useful content, you position yourself as an indispensable resource.
- Will it get a reaction or foster discussion? You should be Tweeting with the intent of having people Tweet back. Why? Because you want to generate conversation. So will the content elicit comments? Or will people glance at it and move on?
- Who created it? While you don’t always need your content to come from the “experts,” you also probably don’t want to only share content from unknown bloggers or outright competitors either. And you certainly don’t want to just share content from yourself. Best bet—mix it up and lean on the experts when at all possible.
- Is it about you…again? Does your Twitter account serve as your social media cheerleader? Remember this–people will get sick of hearing about you. So content written about your company is okay…every now and then.
- Will the creator notice that you shared? One benefit of sharing content is networking with the content creators. So before you Tweet, consider how you can make the creator notice. The best way is to make sure you include the author’s Twitter handle in the actual Tweet.
- Will anyone else share it? Finally, do you think anyone is going to ReTweet what you shared? Ideally, you’re sending out links that others will see and want to ReTweet. This will allow more people to see your name attached to the useful piece, which will in turn bring you more followers.
How do you decide what content to share? Do you ask yourself any questions before you Tweet? Tell me about it in the comments.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/insider/freebooks.html