PR Fuel: PR News, Views, & Stews

Effects Poor Corporate Ethics Can Cause Your Company

September 05 2016
Corporate ethics puzzle
Corporate ethics puzzle

Ethical misconduct in any company can lead to very serious consequences which can cause the company time and money in trying to repair their business reputation and any legal issues that may arise depending on the severity of the situation. Integrity breakdown can dramatically cost a business millions of dollars and even prison time in some extremely serious cases. In order to really protect your company from an ethical misconduct scandal, you need to incorporate a management plan in order to stay on top of any unethical practices within the corporate environment. To do this you must first understand the effects that poor corporate ethics can cause to your company in order to setup barriers to help prevent something like this occurring. This expert guide will give you inside advice on the major effects that ethical misconduct can cause to your company. But first: Read More

Refresh Your Ideas: 7 Ideas to Update Old Content

August 22 2016

There are many reasons why it is a good idea to refresh or reuse your blog content from time to time. First off, updating content takes a lot less time than creating an original post from scratch. Second, if your audience as grown over the life of your blog, most people haven’t seen this earlier post so it’s brand new to them. Third, if you’ve changed your mind or new research has come out about your topic, it’s always wise to update your previous thoughts. Because of the way SEO works, people searching specifically for the topic(s) mentioned in your blog may still stumble across it even if it is years old. It’s in your best interest to make sure that the article is accurate and reflects your true feelings. Read More

How to Get Better Media Coverage for Your Release

August 08 2016

Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outlet. It doesn’t mean the press release isn’t newsworthy, just that you haven’t framed it in the right way to catch the eye. Read More

Facebook Instant Articles: Get Started Sharing Your Content

July 25 2016

Last year, Facebook introduced Instant Articles to get their toe in the publishing game. They also wanted to offer an option for faster downloads and better displays of content, which meant having the content open directly in Facebook’s app, instead an outside website. It started as a beta test with a few large publishers like National Geographic and Buzzfeed, and last month Instant Articles opened to everyone with a Facebook page. Read More

Calls to Action: 5 Tips to Make Them Better

July 11 2016

Great calls to action are usually part of a great design and they contain great copy. Moved to click a call to action on a website? It is usually because it stands out from the page and because the wording intrigues you. If there are multiple CTAs on a site, they must be differentiated from each other both by color and word choice to guide the reader easily. Read More

7 Tips for Getting Started on YouTube for Business

June 27 2016

Often when you think of social media for business, you immediately think of Facebook or Twitter. Many companies don’t even consider YouTube as a great alternative to the standard networks, which can be a boon for you. YouTube levels the playing field, allowing smaller businesses to compete with much larger ones. All it requires is creative content and timely delivery. Read More

5 Tips for Effective Email Newsletters

June 13 2016

Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what can you do to set your newsletter apart from the thousands sent out daily? Read More

6 Free Online Tools for Small Business

May 30 2016

Starting a business is hard and keeping it in the black is even harder. It seems everyone wants a nice chunk of change between bills, rent, taxes, and salaries. With all that money going out the door, finding a free service to handle an aspect of your business is awesome news. Read More

Yes, It IS Possible to Sell a Service on Instagram

May 16 2016

Perhaps you have never considered Instagram for your business. If you are an accountant or an attorney, maybe you didn’t think your line of work was creative enough. Now it might take a little more work, but you can definitely sell your skills and services on Instagram.

Instagram, like Pinterest, Facebook, and Twitter, is all about building your online community. You want people to connect with you and your company on a more intimate level. Let’s say for an example that you are an attorney, you can use Instagram to share quotes, photos of your office, shots of the courthouses you work in, and favorite activities outside of work.

If your business is in graphic design, you would want to share your portfolio of work and places where you draw inspiration. If you are a landscaper or a landscape architect, share before and after photos of your completed gardens and lawns. You could also share helpful hints for the home gardeners and inspirational photos from the top landscape architects around the world.

old vintage camera closeup on wooden backgroundWhen it comes to Instagram, you want the images you share to be a reflection of you and your company. Some other tips to get you started include:

Short Links—The links on Instagram aren’t active, so make sure that any links to your website or blog are short and easy to remember. You can use a service like Bitly to shorten long links. You will have to retype these if you share on Facebook or Twitter, so a short link is key.
Email List—Using your email marketing program, take a screenshot of the opt-in page or use another image and provide the link for new users to sign up. Instagram also gives you a chance to create a 15-second video, so you can give viewers a few great reasons to sign up for your emails.

Video—As stated above, you can create 15 second videos for your page. If you’re a graphic designer, create a time-lapse of your work. If you are a hairstylist, show a sped-up braid tutorial. Share testimonials from your clients or colleagues.

How To—Invite your customers to share a photo of a common issue and give them solutions on how to solve it. If you are an electrician, it might be on how to remove a broken bulb from a lamp. If you are a carpenter, you could show the best method of removing paint and sanding furniture.

Build a Community—Instagram is all about building relationships, so comment on and share photos from your followers. Also follow some of your colleagues in the industry and comment positively on their work to build a relationship.

Instagram is a great way to market your business in a fun, visual, and entertaining way. Remember to play it safe with posting, don’t post anything that you think might offend someone and steer clear of political posts. When you are commenting, keep your tone light and conversational. You want to treat your followers as your friends.

 

Do you have any other tips for using Instagram for business? Talk to us in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/offer/freebooks.html

Set Your Business Apart with a Customer Inner Circle

May 02 2016

When you were first starting out in business, you had a few friends, family members and customers that you leaned on for support and advice. Now these might have changed over the years, but chances are your business still has some trusted friends and customers. They also probably still give you advice informally or tell you when your company has a problem. And that’s great. Businesses need those checks and balances to keep growing and operating smoothly.

But did you know that there is a way to formalize that process? By creating a customer inner circle for a business, you will raise the level of communication, build trust, and grow your company and it’s free. Let’s say for example that you own an accounting firm that specializes in small business finance. You could create a group on Facebook or on Google and invite your longest clients to participate. Have them share questions or issues that frequently come up or a service that your company should either provide or improve. The feedback that your oldest clients provide gives you insight into how to better your work, your staff and yourself.

People stand in circle on speech bubbleSome other ways to rev up your online Inner Circle include:

Ask a Question—If you are trying to decide on a course of action for your business, pose the question to the group. If you run a spa and you are debating adding a makeup bar or classes on braiding use the inner circle to find out which one appeals to your trusted clients.

Previews—Websites generally need refreshing every few years and your inner circle can be the perfect place to debate design, content, and other features. Give your inner circle the chance to view potential new designs or ask them what features they would like to see added. Normally a service like this would be expensive, but using your inner circle saves you a bundle. Plus who knows your company and your website better than the folks that were there three versions ago.

Benefits—Although you aren’t paying the inner circle members to be there, it would be a nice gesture for your company to offer some benefits for all the free advice. Giving them sneak previews, offering them a discount on services, or bonuses like tickets to a baseball game will encourage them to stay active with the group.

Share—The feedback that your inner circle gives you is of great benefit, but only if you use it. Review what they have to say, share it with your staff and then share it with the rest of your customers to see if they agree. Sharing the feedback is validating the feedback and it gives the participants a sense of trust that their thoughts are taken seriously.

An engaged inner circle can be an integral part of your company’s development. It will give you insight on how to grow and how to fix issues. An inner circle will also cut down on costs because you aren’t hiring a professional consultant. Your customers know your company better than anyone so put their knowledge to work for you.

Has your business created a customer inner circle? How is it working? Talk to us in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: http://www.ereleases.com/offer/bigbook.html