November 14 2016
People love a holiday! Any holiday really, but most especially the ones that get them a day off work. You definitely want to cash in on those relaxed holiday vibes and you need to have a set, achievable goal in order to do so. For example, let’s say you own a photography business and you want to create a campaign around Valentine’s Day with the goal of getting people to sign up for a mini session. In addition to wishing everyone a Happy Valentine’s Day and offering a discount code, write a short post on picking clothes for family portraits. This makes the email, post, or blog article helpful to the consumer and encourages them to share it—which increases the number of people who will see your discount code for mini-sessions….