PR Fuel: PR News, Views, & Stews

12 Ideas to Fill Your Editorial Calendar

February 20 2017

As 2016 winds down, we are starting to look at filling our content calendar for 2017. It’s difficult to keep content fresh, which is why we start brainstorming early on. If you know your niche and what your customers respond to, putting ideas on your calendar shouldn’t be too hard. However, we have 15 easy ideas to keep your readers hooked and coming back for more. Read More

7 Tips for Using Metrics to Improve PR Campaigns

February 10 2017

Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to rely on somewhat mysterious reach and circulation numbers. Now anyone can improve their PR campaigns using a variety of easy to find and understand metrics. Read More

4 Tips for Understanding Social Media Metrics

February 06 2017

Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important question to ask yourself with each of them is whether or not that metric is helping you to make choices and take action. Read More

7 Tips to Improve Facebook Targeting

January 23 2017

If you use Facebook for advertising your business, you probably have already seen just how many different ways you can market to potential customers. Even the smallest change you make, like switching out an image or changing the tone can make a big difference in the outcome of the advertisement. Read More

5 Google+ Hangout Ideas for Small Business

January 09 2017

Ever had a situation with a customer that really wasn’t resolved via email? Perhaps you needed to be able to chat with them face to face in order to figure out the best way to resolve their situation? This situation pops up for many small business owners and employees, most often when there isn’t time to drive to where the customer’s location. Thankfully, we have Google+ Hangouts, where you can video chat with your customers at any time from a computer, tablet, smartphone. Read More

A Pinterest Business Account: Why You Should Have One

December 26 2016

It seems like everyone is on Pinterest these days. Whether it’s finding that perfect recipe or planning your dream house, Pinterest is a great way to gather all of your ideas in one place. It’s also a great place to gain new customers and make a little money. If you don’t already have a Pinterest Business account or if you have been using your personal one for your work, here are a few reasons to get one. Read More

Need Some Inspiration? 15 Great Quotes to Motivate You

December 12 2016

Are you having a blah day? Struggling to find the motivation to get started on your work? We all have these days. You wake up in the morning, ready to tackle the day, but after that first cup of coffee you just stare blankly at your computer screen. Read More

Using Social Media at an Event: A How To

November 28 2016

Whether your event is large or small, a great social media campaign will take it from ho-hum to stellar in no time. Your event social media will gain you new followers, increase brand exposure, and give you new authority in your industry. Your event doesn’t even have to take place in a physical space; social media can drive an online event too. Read More

Planning Holiday Content: 7 Ideas

November 14 2016

People love a holiday! Any holiday really, but most especially the ones that get them a day off work. You definitely want to cash in on those relaxed holiday vibes and you need to have a set, achievable goal in order to do so. For example, let’s say you own a photography business and you want to create a campaign around Valentine’s Day with the goal of getting people to sign up for a mini session. In addition to wishing everyone a Happy Valentine’s Day and offering a discount code, write a short post on picking clothes for family portraits. This makes the email, post, or blog article helpful to the consumer and encourages them to share it—which increases the number of people who will see your discount code for mini-sessions. Read More

How to Promote Your Content Marketing with Press Releases

October 31 2016

What are the best practices for content promotion? Obviously, we include social media sharing, SEO, digital advertising, as well as cross promotion across websites, social media pages, and through email. These are all great ways to get the word out about the valuable content that you have to offer. However, there might be another way to get an edge on the competition and that’s through the use of press releases. Using a wire service helps you to reach new audiences and builds relationships with journalists or influencers in your industry. Read More