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Using Social Media at an Event: A How To

Whether your event is large or small, a great social media campaign will take it from ho-hum to stellar in no time. Your event social media will gain you new followers, increase brand exposure, and give you new authority in your industry. Your event doesn’t even have to take place in a physical space; social media can drive an online event too.

Wondering how to get started? Follow this easy how-to:

  • Event Site—On your webpage, create an event-specific site and have all posts, tweets, and photos link to it. If you have event-specific material like videos, e-books, or event sign-ups, keep them all on this page. This makes it easy for visitors to gather all the information about your event. Don’t forget to create a Facebook event page as well and encourage people to RSVP there.
  • Hashtags—Create a company hashtag if you haven’t already as well as a specific event hashtag. Use them on every post you send out about your event before, during, and after it happens. When someone else uses the hashtags, join in the conversation. Also put the hashtags in your bio so that everyone sees them.
  • Photos, Photos, Photos—Whether you are at a physical event or not, an easy way to get people to engage is with photos. Take them of the trade show floor, of the speakers, of any great point made during a presentation, or of the area where the event is taking place. You can also take photos of participants and have them tag themselves. Don’t forget to share photos of previous events to get people excited.
  • Video—Great video can set your event buzz apart from the rest. You can do a live feed or create a 15 second shot for Instagram. You can share it on YouTube, Vimeo, your website, and through all of your social media channels. Remember that the videos should always show the value of your event and why people should attend.
  • Incentives—To encourage participation, attach a prize to sharing and retweeting. Make it something simple like free registration for the next event or give away some branded merchandise. You can also make following you on Twitter or liking your Facebook page a way to win a prize, then follow up with great content to keep them as followers.
  • Email—Of course, send out emails regarding your event, but also put the social media links to your event in the signature of your regular emails.

Have you used social media to promote your event? Tell us what you did differently and what you think would work better at the next one in the comments. We want to hear what you have to say!

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/offer/freebooks.html

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