How to Stand Out in a Crowded Public Relations Industry
High energy prices, troubled industries, flatlining online advertising growth, and geopolitical concerns are just some of the headwinds the U.S. economy faces these days. One would think that these issues would also impact spending on public relations, but that does not appear to be the case. Good new… Read more
Turning the Tables: A Journalist Talks Public Relations
A while back, a friend who works in the public relations industry cornered me with a few questions. The following discussion about public relations and the media takes a little peek into how the two intertwined industries relate to each other.
Q: Would you ever consider moving to the dark side of public rel… Read more
Public Relations vs. Journalism: Clashing Agendas
It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a persona… Read more
Public Relations Basics: Mastering the Television Interview Process
During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there… Read more
Note to PR Pros: Keep Your Key Messages Consistent
Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be … Read more
Comcast sCares: Scenes from the Trenches in the Battle with Wretched Combastic Service
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This isn’t broadband. This is war.
Comcast uses the phrase “Comcast Cares” but my experience with the company seems to show they care only up to a point. If, like the majority of users, you get cable installatio… Read more
Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes
In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at l… Read more
Preparing for a Television Interview
Recently I appeared live on national television. (Well, it was actually cable, but that’s national now.) Using my experience as an example, this installment of PR Fuel discusses the pros and cons of television-based public relations. Hopefully you’ll be able to take away some tips about h… Read more
Blurring the Line Between Public Relations and Customer Service
My friends think I’m strange when I tell them that the best way to solve a problem is to call someone who works in public relations. As a consumer, I’ve learned that PR people usually take their company’s customer service seriously. When traditional dispute resolution fails, a call or … Read more
Setting Public Relations Objectives
A successful public relations strategy depends on well-planned objectives. However, it takes more than just good public relations skills to plan good objectives. Here are some tips for setting effective public relations and marketing objectives.
1.) Be specific.
Perhaps the biggest mistake made by … Read more