PR Fuel: Press Release News, Resources & Public Relations Tips - Page 97 of 111

It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holid… Read more

I’ve been with email newsletter publisher iContact since December using the same list of approximately 12,000 subscribers. Well, a recent newsletter triggered some AOL unsubscribes in which AOL users find it easier to flag as spam than go through the effort to find an unsubscribe link.

This is th… Read more

I have seen press releases generate tens of millions of dollars in publicity $449 at a time. If you don’t believe me, just visit: https://www.ereleases.com/testimonials/

Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press rele… Read more

I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. For instance:

• Angelina Jolie uses our product

• Britney

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Are Inexpensive/Free Press Release Distribution Services Worth it?

I recently was asked:

“Why should I pay you to distribute my press releases when I can have someone else do it for less than $50, or even for free?”

Good question.

A… Read more

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate wi… Read more

You have some important issues you want the public to know about. You are so concerned about it that you call a news conference.

It wasn’t an easy decision. You don’t know which reporters will show up and their quick-fire questions can be intimidating. If you make one mistake, it will be captur… Read more

I follow the television industry. It’s a medium I devote about five minutes a day trying to follow largely by headlines and RSS feeds. Today I saw this headline and had to dig deeper: Big Media Sites Like Hulu “Anti-Consumer, Anti-Media Employees, Anti-America”?

The headline borrow… Read more

If you’re not archiving press releases on your company’s website, you might be missing out on valuable media coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly a… Read more

It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations.

Question: I recen… Read more