PR Fuel: PR News, Views, & Stews

Public Relations vs. Journalism: Clashing Agendas

April 15 2009

It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a personal agenda seeps into a story. Just as every public relations consultant has their own style, background, level of intelligence, gifts, resources, etc., so does every journalist. Read More

Public Relations Basics: Mastering the Television Interview Process

April 14 2009

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there’s a lot more to an effective television interview. Read More

Ethics and Public Relations: Do They Go Together?

April 13 2009

For a public relations firm, Seyferth Spaulding Tennyson was keeping quiet. The Grand Rapids, Michigan-based outfit had found itself embroiled in a scandal in a town of less 5,000 on the shores of Lake Michigan. Seyferth Spaulding Tennyson’s client was Meijer Inc., a family-owned grocery and goods retailer that is one of America’s largest privately owned companies. Together they faced a public relations crisis that questioned the ethical standards of the public relations industry. Read More

Note to PR Pros: Keep Your Key Messages Consistent

April 13 2009

Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be it through public statements, advertising, or simple branding. Read More

Perfecting Your PR Pitch

April 10 2009

We see experts quoted in newspapers and magazines every day; journalists rely on third-party sources to offer unbiased opinions or to help sort through facts. The most inexperienced journalist can follow a formula and write a story about, say, computer viruses. However, without an expert to validate the subject, the story will ring hollow. Public relations consultants can help position clients as experts through an “expert pitch.” All it takes is a simple email. Read More

A PR Fuel Reader Survey

April 09 2009

Recently we conducted our first PR Fuel Reader Survey, and going through the responses has been an enlightening experience. This installment of PR Fuel will look at how public relations professionals responded to some of our questions. You might be curious to discover just what those in the public relations industry think about media credibility, the impact of technology on public relations jobs, and the perception of the public relations industry by the media, clients, and the public. Read More

Public Relations in a Political Crisis

April 09 2009

I have one friend from the country of Georgia, and we were talking on the phone when President Mikheil Saakashvili of Georgia appeared on NBC News to discuss the recent Georgian crisis. Saakashvili compared Russia’s current actions to those of its predecessor, the Soviet Union, in 1956 in Hungary and 1968 in what was then Czechoslovakia. Read More

Comcast sCares: Scenes from the Trenches in the Battle with Wretched Combastic Service

April 08 2009

This isn’t broadband. This is war.

Comcast uses the phrase “Comcast Cares” but my experience with the company seems to show they care only up to a point. If, like the majority of users, you get cable installation and it works, that’s great. Comcast really cares about these customers. They require little work. The company sits back and enjoys the revenue.

However, if you have a problem with your connection, in this case Internet connectivity, that’s where the caring appears to stop. Read More

Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes

April 08 2009

In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at least clean up the damage they wreak? Read More

Preparing for a Television Interview

April 07 2009

Recently I appeared live on national television. (Well, it was actually cable, but that’s national now.) Using my experience as an example, this installment of PR Fuel discusses the pros and cons of television-based public relations. Hopefully you’ll be able to take away some tips about how to  get your public relations message on the air, how to prepare for that first television interview, and how to make the most of it once you’re in front of the camera. Read More