PR Fuel: PR News, Views, & Stews

Four Media Outlets with Unexpected PR Opportunities

December 01 2008

Clients often have lofty expectations, pushing for “big hits” instead of a steady stream of solid media exposure. In doing so, they may miss out on important public relations opportunities by ignoring the possibility that a magazine with a circulation of 30,000 can do as much for them as an article in a national newspaper. With this mind, here are four media opportunities–two specific media outlets and two types of media outlets–that I believe should be on the pitch list of anyone who works in public relations. Read More

Brushing Up on Some Press Release Basics

December 01 2008

Even seasoned public relations pros sometimes need to be reminded what makes for the most effective press release. Whether you’re a press release newbie or have written hundreds of releases during your career, the following tips should serve as a reminder of what to do—and maybe more importantly, what not to do. Read More

PR Freak Outs: Keeping Calm When Dealing With Reporters

December 01 2008

There’s really nothing funnier than a PR person freaking out. If you’re a journalist, that is. Public relations folk and journalists are very similar. Where journalists and PR people freak out is where the difference between the two beasts really becomes noticeable. Journalists freak out at editors for any number of reasons (think unreasonable deadlines or expectations). People in the public relations industry tend to freak out, well, a lot. Read More

The Seven Deadly Sins of Public Relations

January 18 2008

In the promotion of your business through public relations, there are a number of “fatal” mistakes you can make that will kill or distort your coverage. Of these, there are “Seven Deadly Sins of Public Relations” that will ruin your chances of success, and probably lead to bad press. Read More

Tips for Giving Successful Radio Interviews

January 18 2008

You received the call you’ve been waiting for. A radio producer has scheduled an interview to discuss your book, service, product, or issue that you want to promote. You know that discussing your topic on local, national, or even international radio is a great way to share your news. You know that radio hosts worldwide have a constant need for interesting guests, and there’s no reason you can’t share the airwaves with them. Read More

Preparing the Perfect PR Pitch

January 18 2008

OK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms facts into stories and news. Now what? Read More

A Terminal Public Relations Nightmare

May 13 2001

It is the worst nightmare of anyone involved in event planning: The event turns into a disaster. Such was the case last week in London, where British Airways (“BA”) and BAA, which operates Heathrow Airport, opened Terminal 5. Read More

The Decision-Making Media

May 01 2001

Did the media cost Stanley O’Neal his job as the chairman and chief executive officer of Merrill Lynch? Veteran public relations man Paul Pendergrass, who goes by the nom de plume “Jack Flack” when blogging for, believes that the fourth estate is at least partially responsible for O’Neal’s forced retirement. Read More

Election PR Winners and Losers

April 18 2001

Elections may be won or lost by votes, but individuals and organizations can win the public relations game even if the votes don’t add up, or even if there are no votes at all. Read More

Giving Up on Wal-Mart

April 17 2001

Dumbstruck. That’s how I felt after reading Jeffrey Goldberg’s article in the April 2nd edition of The New Yorker entitled “Selling Wal-Mart.”

“The Edelman team assigned to Wal-Mart, I learned, is divided into three groups: ‘promote,’ ‘response,’ and ‘pressure.’ The Jobs and Opportunity Zones notion came from the promotions team. The response-team members – veterans of political campaigns – are supposed to quickly counter criticism in the press or on the Web. The pressure group works on opposition research, focussing on the unions and the press,” Goldberg wrote. Read More