P.T. Barnum once said “There is no such thing as bad publicity,” which is almost as good as Oscar Wilde’s quote that says “There’s only one thing in the world worse than being talked about, and that is not being talked about.”
And while bad publicity still gets pe… Read more
Did your company just put together a press release in the hopes of getting some coverage for a new product or service? This press release isn’t going to do you much good if you don’t have a media list set up.
A media list, which can also be called a media contact list or a press list, is a list of media … Read more
The global PR market is worth around 100 billion dollars in the US. A press release is necessary if you want to get ranked as the most trustworthy source by the media.
According to Business Wire, nearly 90% of journalists admitted to checking press releases to find good content. Creative promotions are nec… Read more
Social media is a must for businesses of all sizes. Platforms like Instagram and Facebook connect consumers with new companies, drive website traffic, and provide endless branding opportunities.
If you’re not used to creating social media content for your business, you’re probably won… Read more
Lots of people have confusion between these three terms, and what each of them do for you, so let’s fix that!
Press Release: A press release is a formal, written communication specifically targeted at members of the news media. It is issued by an organization to announce newsworthy … Read more
A partnership press release is a formal communication issued to the media in the form of a press release by one or more companies to announce a new partnership or collaboration between them. This type of press release is used to inform the public, media, and other stakeh… Read more
These days, almost 80% of people value online reviews as much as personal ones. Maintaining a positive online reputation has become crucial for individuals and businesses alike. The demand for professional services that specialize in managing reputations has significantly increased.
Two common te… Read more
Demand for public relations firm services has steadily been on an upswing over the past five years. Within the United States alone, the public relations firm market now generates over $20 billion each year with 113,000 people employed within this field helping clients improve their public image.
Every single day, the average newswire service publishes anywhere from 500 to 1,000 press releases. These press releases are used to tout everything from new products to changes within a company’s structure.
Whenever possible, your company should take full advantage of the power of press rele… Read more
About 65% of marketers struggle with creating engaging or Google-loved content. Meanwhile, businesses with blogs generate 126% higher lead growth than brands without blogs. About 70% of US companies actively invest in content marketing.
As a ghostwriter, you can offer your services to help business… Read more