How Much Does a Press Release Cost on Average?

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how much does a press release cost

Every single day, the average newswire service publishes anywhere from 500 to 1,000 press releases. These press releases are used to tout everything from new products to changes within a company’s structure.

Whenever possible, your company should take full advantage of the power of press releases. You can hire a great press release writer to put together the perfect press release for whatever news your company would like to share. You can then have a press release service handle press release distribution so that it makes a big splash.

So, how much does a press release cost? That’s the question you might be asking yourself as you weigh whether or not you should move forward with creating a press release.

This can, however, be a difficult question to answer since so many factors will impact the price of a press release. We’re going to discuss the different factors that will affect the press release rates you’ll pay in this article.

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Learn more about these factors below.

The Press Release Writer You Hire

When you need to have a press release written for your company, you’re welcome to hire whoever you would like to write it for you. Your press release writer can be:

  • An intern you have on your staff
  • A recent college graduate interested in gaining experience
  • Someone you find on a website like
  • One of your most trusted staff members who can serve as a ghostwriter for you
  • A professional press release writer
  • A press release agency

You can choose whichever option you like the most when you’re in need of a press release writer. But keep in mind that the answer to the question, “How much does a press release cost?”, will vary based on which of these options you select.

If you have an intern, a recent college grad, or someone from a site like write your press release, it might cost you next to nothing. You may be able to get away with paying less than $50 for it.

But at what cost? The press release you get back might not be every bit as professional as you need it to be.

If, on the other hand, you have a professional press release writer take care of writing it for you, you could be looking at spending anywhere from a few hundred dollars to a few thousand dollars. You’ll get a fantastic press release for this price, but it’s going to cost a pretty penny.

Think long and hard about which press release writer will be the most impactful and the most cost-effective at the same time.

The Type of Writing Included in Your Press Release

There are some types of press releases that almost anyone who has ever taken a marketing class in college will be able to write. You should be able to keep your costs on the lower end of the spectrum when you need to create a press release like this.

But there are also other types of press releases that will require more in-depth knowledge of a particular subject to perform more technical writing. This is when a press release can start to get pricey.

You should consider which type of writing you’ll need to be included in the press release you want to put together from the beginning. You’ll know that you should set aside some extra money in the budget if a press release will call for technical writing prior to publication.

The Length of Your Press Release

Did you know that a press release can be as short as just two words? One of the most memorable moments of NBA legend Michael Jordan’s career involved him sending out a two-word press release that had a gigantic impact on the sports world (“I’m back” were the two words in that press release that announced his return to the NBA for those who don’t remember it).

There’s a pretty good chance you won’t be sending a two-word press release. But press releases can really vary in length from one to the next.

In some cases, a press release might only be a few paragraphs. In other instances, it might play out over the course of several pages.

The length of your press release is another important factor when it comes to answering the question, “How much does a press release cost?”. Generally speaking, longer press releases that include more information and, therefore, more writing will cost more than those that are on the shorter side.

The Press Release Edits That’ll Need to Be Made

Unless you just so happen to hire the best press release writer on the planet, you’re probably not going to be able to put the finishing touches on a press release without going through a few editing stages. You’ll want to send a press release back to the person who wrote it to make changes after you review it.

At times, these changes will be few and far between, and they won’t add to the overall price of a press release. But if you decide to change the entire direction of a press release at some point and scrap whatever a writer already worked on, it could lead to a higher press release cost.

With this in mind, you should have a very clear idea as to what you would like a press release to be before you have someone work on it. It’ll help you avoid having to go back to square one later because you weren’t clear enough from the start.

The Timeframe for Completing Your Press Release

Do you need to send a press release out ASAP to announce a new product or a change within your company? If you do, you should be able to locate a press release writer who can get to work on it right away.

But just like in any other industry, you’ll need to pay more to have a rush order put on a press release. A press release writer will have to drop everything else they’re working on to create a press release for you, and they’ll typically charge you more than they might otherwise for it.

If, on the other hand, you’re able to give a press release writer a few days or, better yet, a few weeks to work on a press release for your company, it could save you some money. They’ll likely extend a more affordable price on a press release when you give them more than enough time to get it done.

The Press Release Distribution Strategy You Use

Writing a press release is only half the battle. Once you have it finished, you’ll also need to figure out how you’re going to distribute it, and this might actually end up being one of the biggest factors as far as the price of a press release is concerned.

Some companies will attempt to do press release distribution on their own. They’ll have a list of journalists and other media members they’ll use to get a press release out quickly.

But not all companies will be cut out to do this. Many will have to hire a press release distribution company like to help them get their press releases out into the world.

If you decide to go with this option, you’ll be looking at spending anywhere from $399 to $699 on press release writing and distribution services. But it may be well worth it when you consider that will be able to distribute your press release through PR Newswire. It’ll reach an audience consisting of thousands and sometimes even millions of media members who have figured out how to get on PR lists.

The Press Release Service You Hire for Distribution

If you like the idea of hiring a press release distribution service to help you spread the word about your latest press release, will be one of the best options of the bunch. But there will also be other services that can set you up with distribution for your press release.

You’re free to shop around for the best press release service available to you. The one you choose will affect the price of a press release both now and well into the future.

You won’t find many that’ll offer the kinds of affordable prices that will. It’s why you should strongly consider calling on them for all your press release needs.

How Much Does a Press Release Cost? Contact Us to Find Out

As you can see, so many factors will play a role in answering the question, “How much does a press release cost?” From the press release writer you hire to the press release distribution method you choose, you’ll need to remember them all when you’re creating a budget for a press release. can help you and your company stay on budget at all times when you turn to us for help with your press releases. Touch base with us today to get more information on our press release services.

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