Instagram was launched 2 years ago, providing a new, fun way for people to share photos with their friends. The app lets you snap a photo and then put a filter on it to give it a unique look. Pictures are then shared on Instagram with users on there, and they can also be uploaded to Facebook, Twitter, Tumblr, and other social media platforms. Read More
Networking is an important part of public relations. And while much networking advice focuses on how to grow your network, I don’t think we spend enough time talking about how to manage your relationships so you can get the most out of them. After all, you can meet all the people and get all the business cards you want, but if you don’t build meaningful relationships, your network is never going to be all that useful to you. Read More
Okay, I admit it. Most press releases are boring. But why? What makes most press releases suck so bad that no one wants to read them and they end up in the trash? Well, to be honest, it isn’t necessarily the content. You can have the most interesting news in the world, but if you don’t know how to write a bang up release, well, no one will read it. Read More
When it comes to press release writing, one of the primary marks of an amateur is sentence complexity. Here’s what normally happens: a small business owner will have a piece of news they think would be great to get out to the press in order to generate a bit of buzz surrounding their company. And since small business owners tend to want to wear as many hats as possible (either for lack of funds or for the need to control their “baby”), they will Google “Press Release Format” and figure out how to structure their own release. Then they’re off, typing away. Read More
If you’ve been attending networking events for an extended period of time, you already know that not all of them are worth your time. A lot of networking events either just aren’t a good fit for you personally or they flat out suck all the way around, offering nothing of value to anyone who attends. Read More
You send out a press release. A reporter likes it, so he (or she) decides to check out your website to do a little more digging. However, when the reporter visits your website, he finds it woefully inadequate at providing any useful information. Before you know it, the reporter has dropped your story in favor of something else…all because you don’t have a media-friendly website. Read More
If you run a business, you’re eventually going to find yourself in a situation where you have to deliver bad news. Maybe you have to lay off some employees, or perhaps your company has made a huge mistake that has put you smack dab in the middle of a PR crisis. Whatever the situation, you have to realize that there are right ways and wrong ways to deliver bad news. Take the right approach, and you can at least soften the blow of the upsetting news. But deliver the bad news with reckless abandon, and you’ll make things even worse. Read More
For the longest time, article marketing and online press release distribution have been staples in just about every SEO campaign. These methods were very effective for increasing your search engine presence, getting you more links, driving traffic to your website, and increasing your name recognition and authority. But over the past year or so, Google has made some major changes to its algorithm that have put these time-tested tactics in jeopardy. Read More
No matter how clever and quick on your feet you are, eventually you have to face the dreaded thing that threatens to dismantle every business: the mental block. You could be going through a perfectly solid plan, every step of the way a success, when suddenly you can’t come up with any answers to a certain aspect of your campaign. Read More
Despite what the Insane Clown Posse claim, scientists have known how magnets work for quite some time. The cool thing about a magnetic field is that it’s technically stronger than the gravitational field. If you hold two magnets in your hand while standing up, the magnetic field keeps them together versus one plummeting to the ground! ICP is right, it IS like magic! Read More