Networking is an important part of public relations. And while much networking advice focuses on how to grow your network, I don’t think we spend enough time talking about how to manage your relationships so you can get the most out of them. After all, you can meet all the people and get all the business cards you want, but if you don’t build meaningful relationships, your network is never going to be all that useful to you.
Of course, you can’t build relationships without good communication. Staying in touch with your contacts is the only way to gain trust and to increase your influence on your network. Below, I’ve provided you with 5 different ways you can stay connected to your most important contacts.
Now, there are many different channels you can use to do these 5 things. You can pick up the phone, send a quick email, shoot over a text message, use social networking, write a handwritten note, or even schedule time to meet them face-to-face. The main point is that there are many different ways you can stay connected with your important contacts, and if you want to stay on their mind, you need to make the time to do these things.
Do you set aside time each day to stay connected to your most important contacts?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: http://www.ereleases.com/insider/beginnersguide.html