By now, you hopefully already know that blasting out a generic pitch to a ton of different reporters isn’t the best way to earn media coverage. If you want to get quality results, you have to put in quality time researching each journalist you plan on pitching to tailor the pitch to their particular interests. And while you probably also know that an important part of this process is reading each journalist’s past work, you really need to take things one step further. More specifically, you need to focus your efforts on figuring out what it is that is interesting each journalist at this particular moment in time, and that’s something that can switch pretty significantly from year to year, month to month, week to week, or even day to day.
How can you pinpoint what it is that a journalist is hot on at the moment?
In other words, it’s all about being relevant, fresh, and timely. With a little detective work, you can give yourself the best chance of having the right pitch at the right time.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/offer/7cheaptactics.html