When you have news to announce, your first instinct might be to write a press release. That’s certainly a good place to start, but there’s another way you can spread the news and get the attention of the media, your customers, and anyone else you want to reach. You can write a blog post about it.
Google, HubSpot, and Evernote are just a few companies that use their blog as a primary means for announcing company news. In fact, the VP of marketing at Evernote told Mashable that “your blog can be your own newswire.”
So, with that in mind, what can you do to turn your blog into a legitimate source for sharing your news and reaching out to the media?
- Send the media a link to your blog—It’s pretty simple, really. If you are going to turn your blog into a news source and you want reporters to pay attention, you need to let them know about your blog. Link them to it. Let them know that you’ll be publishing news on it on a regular basis. Encourage them to subscribe to the blog. And whenever you post something particularly important, email them a direct link to the story. You can even share drafts of stories under embargo before they get published.
- Categorize your news posts—You probably have different types of company news, such as product announcements, new hires, company events you’ll be hosting, and so on. Not all reporters and readers will be interested in all these different types of news, so you should categorize your posts to make it easy for your audience to find the news they’re most interested in.
- Publish often—Building a loyal following on your blog requires that you follow a regular posting schedule. I’m not saying you need to post daily, but you can’t disappear for weeks at a time and expect anyone to take your blog seriously as a source of news. Try to publish new content at least a couple of times a week.
- Encourage sharing—Make sure you have the buttons on your blog posts that allow for easy sharing across social media sites, like Facebook, Twitter, and so on. These buttons should be easy to see, and you should treat them as a call to action by encouraging readers to share your stories.
Do you use your blog to publish your news? Have you had any success with it?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in press release writing and distribution. Download the free whitepaper LinkedIn for Business here: http://www.ereleases.com/insider/linkedin.html