It is pretty much a given that people are visually wired. We respond to images much more than text. You need only look at Facebook data to see that posts with images usually have more views, more comments and more likes. The problem is that most companies deal in data or information, which means text, text, and more text. Not one person in twenty would want to read that much text, so many businesses are turning to infographics to deliver their data. An infographic is a visual representation of the information the company wants to present. The text is still usually there, but has been considerably reduced.
It pays to use infographics in your marketing strategy. According to HubSpot, web traffic of companies that regularly use infographics grow 12% more annually than those that don’t. Whether you have never made an infographic or if you want to refine your skills, we have 5 tips that can get you started.
The competition to create visually stimulating infographics is only going to get stiffer in the future. Now is the time to get a leg up by practicing your skills. Remember that an infographic is an easy way to communicate a complicated idea or turn a boring subject into an exciting one.
Do you have any ideas on how to improve infographics? Talk to us in the comments.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html