Partnership Announcement Press Release Examples

What Is a Partnership Announcement Press Release?

A partnership announcement press release is a formal public statement issued by companies to announce a new business partnership, collaboration, or strategic alliance. It’s a type of corporate communication designed to inform the media, investors, customers, and other stakeholders about the partnership.

These press releases typically explain what the partnership involves, who the partners are, why they’re joining forces, and what benefits or outcomes are expected. They’re often used when companies want to generate publicity around a collaboration, whether it’s a joint venture, technology integration, distribution agreement, co-marketing initiative, or another form of business relationship.

A typical partnership announcement press release includes:

  • A compelling headline and opening paragraph that captures the essence of the partnership
  • Details about each partner company and what they bring to the collaboration
  • The strategic rationale and goals of the partnership
  • Expected benefits for customers or the market
  • Quotes from executives at both companies
  • Information about how the partnership will work in practice
  • Relevant dates and timelines
  • Contact information for media inquiries

Companies issue these to build credibility, create market awareness, demonstrate growth and innovation, and sometimes to influence stock prices or customer perception. They’re distributed through newswires, posted on company websites, and shared with journalists who cover the relevant industries.

A well-crafted partnership press release can help businesses not only announce their collaboration but also promote their shared objectives, garner media attention, and build credibility in their respective industries. In this article, we’ll explore some partnership press release examples to showcase the best practices for crafting compelling announcements.

In this article, we’ll give you:

Partnership Press Release Examples

Templates are great, but sometimes it really helps to have examples to see how others have announced their partnerships to the media and to provide company partnership examples. Here are a number of examples of actual press releases announcing various aspects of partnerships:

Example #1: Company Partnership Example – Partnership resulting in product distribution

Example #2: Academia/industry partnership (including forward-looking statement)

Example #3: Company Partnership Example – Subscription platform announces partnership with major company

11 more partnership press release examples:

Example #4: Joint Press Release – Tech giants expand partnership

Example #5: Collaboration Announcement – Car company and cloud provider partnership

Example #6: Business Partnership Example – Strategic partnership to expand line in a major retailer

Example #7: Expansion of partnership network

Example #8: Official partner for professional hockey team will result in in-game promotion

Example #9: Business Partnership Example – 2-year anniversary of successful partnership

Example #10: Partner wins award for exceptional service

Example #11: Collaboration Announcement – Healthcare provider and retail pharmacy partner to expand access to care

Example #12: Program to Help Underserved Cancer Patients

Example #13: Tech company achieves partner status for major company

Example #14: Joint Press Release – Two tech providers partner to improve data security for clients

Example #15: Business Partnership Example – Company creates gaming accessory pack in partnership with major trading card game

Partnership Press Release Templates

At eReleases.com we’re all about making life easier for you. So, here are three partnership press release templates that you can use as a starting point for crafting your own press releases. Be sure to customize them with your specific partnership details, quotes, and relevant information.

Template 1: General Partnership Announcement

FOR IMMEDIATE RELEASE
[Date]

[Company Name 1] and [Company Name 2] Announce Exciting Partnership

[City, State] – [Company Name 1] and [Company Name 2] are delighted to announce their strategic partnership, designed to [briefly describe the purpose or objective of the partnership].

This collaboration will [briefly highlight the key benefits and goals of the partnership].

[Include a quote from a representative of each company, expressing enthusiasm about the partnership.]

[Company Name 1] and [Company Name 2] look forward to a fruitful and mutually beneficial partnership.

For media inquiries, please contact:

[Your Media Contact Information]

About [Company Name 1]:

[Provide a brief overview of Company Name 1, including its mission and key achievements.]

Website: [Company Name 1’s website]

About [Company Name 2]:

[Provide a brief overview of Company Name 2, including its mission and key achievements.]

Website: [Company Name 2’s website]

Template 2: Joint Press Release – Partnership Expansion Announcement

FOR IMMEDIATE RELEASE
[Date]

[Company Name 1] and [Company Name 2] Expand Their Successful Partnership

[City, State] – [Company Name 1] and [Company Name 2] are excited to announce the expansion of their partnership, aimed at [briefly describe the purpose or objective of the partnership expansion].

Building on their previous successes, this expansion will [highlight specific goals and expected outcomes].

[Include a quote from a representative of each company, expressing optimism about the expanded partnership.]

[Company Name 1] and [Company Name 2] are confident that this expansion will drive innovation and deliver enhanced value to their customers.

For media inquiries, please contact:

[Your Media Contact Information]

About [Company Name 1]:

[Provide a brief overview of Company Name 1, including its mission and key achievements.]

Website: [Company Name 1’s website]

About [Company Name 2]:

[Provide a brief overview of Company Name 2, including its mission and key achievements.]

Website: [Company Name 2’s website]

Template 3: Partnership Milestone Achievement

FOR IMMEDIATE RELEASE
[Date]

[Company Name 1] and [Company Name 2] Celebrate [Milestone] in Their Partnership

[City, State] – [Company Name 1] and [Company Name 2] are thrilled to celebrate a significant milestone in their ongoing partnership, marking [briefly describe the milestone and its significance].

Since the inception of their collaboration, [highlight key achievements and outcomes].

[Include a quote from a representative of each company, expressing pride and appreciation for the partnership’s accomplishments.]

[Company Name 1] and [Company Name 2] are committed to continuing their journey of success together.

For media inquiries, please contact:

[Your Media Contact Information]

About [Company Name 1]:

[Provide a brief overview of Company Name 1, including its mission and key achievements.]

Website: [Company Name 1’s website]

About [Company Name 2]:

[Provide a brief overview of Company Name 2, including its mission and key achievements.]

Website: [Company Name 2’s website]

Feel free to adapt and customize these templates to fit your specific partnership announcement needs. Include relevant details, quotes, and contact information to make your press release compelling and informative.

Crafting Your Partnership Press Release

Crafting an effective partnership press release creates a strategic communication tool that can amplify the impact of your collaborative efforts. We’ve given you three partnership press release templates and 14 examples in this article, each demonstrating the power of clear communication, compelling messaging, and a well-defined purpose.

By utilizing these templates and learning from successful examples, you can tailor your partnership press releases to engage your target audience, promote your shared objectives, and create a lasting impression in your industry. Whether you’re announcing a new partnership, celebrating a milestone, or expanding an existing collaboration, a well-structured press release can be the key to showcasing your success, generating media interest, and building credibility in the eyes of your stakeholders.

Remember, the effectiveness of your partnership press release lies in its ability to convey the essence and significance of your collaboration while engaging your readers. So, use these templates as a starting point, infuse them with your unique story, and let your partnership shine through the words on the page. With careful planning and thoughtful execution, your press release can become a powerful tool for driving awareness, fostering trust, and achieving shared goals in the world of business partnerships.

Frequently Asked Questions About Partnership Announcement Press Releases

When should we issue a partnership announcement press release?

Issue one when the partnership is significant enough to be newsworthy, all agreements are signed and finalized, both partners are ready to go public, and you have something meaningful to say beyond just “we’re working together.” Good timing includes major milestone achievements, market-moving collaborations, or when the partnership offers clear value to your customers. 

What’s the ideal length for a partnership announcement press release?

Aim for 400-600 words, or roughly one to one-and-a-half pages. It should be long enough to convey all essential information but short enough that journalists will actually read it. Include only the most important details and save additional information for background documents or your website.

Do both partners need to approve the press release?

Yes, absolutely. Both companies should review and approve all content, quotes, and company descriptions before distribution. This prevents miscommunication, ensures accuracy, and maintains the relationship. Build in time for multiple rounds of review from legal, PR, and executive teams on both sides.

What quotes should we include?

Include one quote from a senior executive at each partner company. Quotes should explain the strategic vision, express enthusiasm, and highlight specific benefits rather than generic platitudes. Avoid quotes that simply restate facts already in the release—they should add perspective and personality.

How do we handle confidential partnership details?

Only include information that both parties agree can be made public. Financial terms, proprietary technology details, and sensitive business strategies should typically remain confidential unless there’s a specific reason to disclose them. When in doubt, err on the side of caution and consult legal counsel.

What’s the best day and time to distribute a partnership announcement press release?

Tuesday through Thursday mornings (between 9-11 AM in your target time zone) typically get the best media attention. Avoid Mondays when journalists are catching up, Fridays when news gets buried before the weekend, and major holidays or when big news events are dominating headlines.

Should we issue separate press releases for different markets or languages?

If your partnership has international implications, yes. Customize the release for different regions with localized angles, translated content, and region-specific contact information. What’s newsworthy in one market may need different emphasis in another.

What if the deal doesn’t close or the partnership fails or changes after the announcement?

If circumstances change significantly, you may need to issue an update or correction. For minor adjustments, you can address them through other channels. Major changes or partnership dissolutions typically require another press release to maintain transparency and credibility.

How do we measure the success of our partnership announcement press release?

Track media pickups and coverage, website traffic and press page visits, social media engagement and shares, inquiries from potential customers or partners, and whether key target publications covered the story. Also monitor if the announcement achieved your strategic goals like brand awareness or market positioning.

Do we need to use a paid distribution service?

Partnership announcements are real news, so this can be an opportunity to achieve significant pickup of your story by the media. We recommend you use a quality press release distribution service, like eReleases, to expand your reach and increase the impact of this important announcement.

What should we do after distributing the press release?

Follow up with key journalists who cover your industry, share it on social media channels, post it prominently on both companies’ websites, send it to your email lists and stakeholders, prepare spokespeople for potential media interviews, and monitor coverage to engage with any resulting conversations.

Finally, here are some tips and training to help you write an amazing press release:

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