14 Expert Tips for Improving Facebook Engagement and ROI

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If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):

“Nobody’s engaging with my posts anymore. It’s like I’m invisible.”

Indeed, sometimes it seem… Read more

13 Twitter Experts’ Advice for Your Small Business

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Believe it or not, Twitter is going to be turning 10 years old in 2016.  Does that make anyone else feel old?

And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-r… Read more

Don’t Ask Reporters for Interview Questions Ahead of Time

So you are being interviewed and you’re nervous. Maybe it’s your first time as a small business owner to sit across from a reporter. Maybe you’ve finally hit the big time and are facing the national media. Or maybe it’s a negative—maybe you have to have a press conference or interview about a crisis your comp… Read more

Is it Really Important to Become an Expert in Your Field?

You’ve no doubt read countless blogs parroting the same advice about becoming an “expert” in whatever field you work in. They claim that if the public sees you as a true professional in the industry it will lead to more sales and heightened respect for your company. For instance if you show you know everythi… Read more

Why You Shouldn’t Say ‘No Comment’ to the Media

The media can prove a great outlet for free press for your small business, as you have probably come to realize from reading this blog. A well written, well targeted press release can get you the publicity you require to get eyes to turn your direction and get your products moving. However, when something go… Read more

How to Write Perfect Email Pitches

Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same.

With so much to think about, how do you even begin? Like most things, it’s best to start at the beginning. Wi… Read more

5 Tips for Involving Your Employees in Your PR Efforts

Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out.

I say the latter as you really don’t want to make your PR efforts mandatory. While everyo… Read more

25 Tips from 25 PR Experts

I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy.

1. Joan Stewart – The Publicity Hound: Create your own holiday. Whether it’s a day, w… Read more

Internal PR: Happy Staff = Happy Customers

Bad customer service is nothing new and faulty products are a given in this era of mass production. But for the small business and large corporations alike, consumer complaints about products or customer service can add up and eventually spell doom. The internet has opened up an entirely new avenue for co… Read more