The media can prove a great outlet for free press for your small business, as you have probably come to realize from reading this blog. A well written, well targeted press release can get you the publicity you require to get eyes to turn your direction and get your products moving. However, when something goes wrong in your company (or because of your company), you can also count on the media turning into your worst enemy. Why? Because it’s their job to report the news. And everyone knows the public loves to feed on the negative!
So what happens when things turn south and the media is knocking on your door, asking those hard questions for which you may not have a good answer? In many cases, the unprepared figures they have Constitutional rights and they can reply with the old “no comment.” Well, yes you do have that right, but it’s ill-advised to exercise it.
See, when you respond in this way, everyone assumes you mean something else. In other words, “no comment” is a lame attempt at a cover up. Here are a few things they are actually hearing in their heads instead of your reply:
What to Do Instead of Avoiding the Answer
So we know you shouldn’t avoid commenting, but that leaves you trying to figure out what to say. While there is no one-size-fits-all response, here are a couple pointers to help you.
Have you ever been hit with a tough question from the media that you didn’t want to answer? Did you say “no comment?” Or did you respond differently? How did it work out for you?
This article is written by Mickie Kennedy, founder of eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: https://www.ereleases.com/free-offer/big-press-release-samples-book/