How to Thank a Reporter Who Covered Your Press Release
You wake up one day and check your local newspaper. Lo and behold, right there on the first page, is a news story based on your press release! After all these many years a friendly reporter did you a solid and covered your announcement. So how do you go about thanking them? Send them flowers? Take them to a fancy … Read more
5 PR Campaigns that Changed the USA
Some public relations campaigns are fantastic and make companies a lot of money. However, there are some campaigns that literally change the world! Whether their creators knew it at the time or not, these five examples influenced the world we live in today in many ways.
1. Keep America Beautiful
A careles… Read more
5 Questions to Ask Yourself Before Launching a New PR Campaign
The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for.
Here are 5 simple questions to ask yourself to make sure you’re on the r… Read more
5 Reasons to Hate Traditional Press Releases
Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore.
1. They Get Ignored
You spend so much time getting everything just right on your press re… Read more
The 10 Commandments of Writing Web Content
Writing content for the web is completely different from writing content for print consumption. The simple truth is that people read differently on a computer screen than they do on a piece of paper. Not only do computer monitors make it difficult to read for long periods of time, but people who use the web t… Read more
The 5 Little Things You Should Do on Social Media Every Day
When your social media campaign is under way, you may wonder what daily tasks you can do to keep your numbers rising and traffic flowing. Here are five simple little things you should do every day to maintain a healthy campaign that will get noticed for months and years to come.
1. A Little Chit-Chat
Sometime… Read more
Why Evergreen Content Makes for Great Press Releases
When you think of press release topics, you probably think of time-sensitive news stories that have a very short shelf life. And while a lot of news is fleeting, it doesn’t always have to be this way. There is another type of news content that works great for press releases. I’m talking about evergreen conte… Read more
7 Simple Tips for Responding to HARO Queries
We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their st… Read more
How to Create News When You Don’t Have Any
In the past, I mentioned that one of the strategies used by PR magnets (those people who always seem to get media coverage for their clients) is the leaky faucet approach to PR. This involves dropping a steady series of press releases over time to eventually get media coverage. Basically, by constantly bei… Read more
5 Ways PR Pros Use LinkedIn
Public relations has always been all about “the Rolodex.” PR old salts have amassed a Rolodex full of important contacts while newbies struggle to do the same. But nowadays, Rolodexes are more than a jealously guarded little box of file cards. They are, due to sites like LinkedIn, public kn… Read more