How to Send a Press Release and Why They Still Matter in 2026
Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.
In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more
What Can a Press Releases Service Provider Do For Your Business?
Earned media is the most long-lasting and credible media type in digital marketing. One tool that will give you a front foot in the world of earned media is a killer press release.
However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need a press rele… Read more
How To Write an Effective Press Release for Business
According to research, 63% of journalists prefer news and press releases more than any other type of content. About 44% of them feel that press releases are the most trustworthy source pertaining to brand-related information. It’s evident that press releases are an important part of any marketi… Read more
6 Tips for PR Distribution: Reach the Widest Audience
A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs.
One of the most powerful t… Read more
11 Tips for Writing a Business Press Release
Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. The evolvement of the press release o… Read more
What’s a Call to Action and Why Is It Important for My Press Release?
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The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools.
What is a Call to Action in a Press Release?
A call to act… Read more
Headline Writing: Our Best Tips and Tricks for Effective PR Headlines
It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself.
The sad reality is that headlines are often treated as an afterthought, even though 8 out … Read more
How to Build Positive Relationships With the Media
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Building Relationships with Journalists
Smart business owners now recognize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads.
Mor… Read more
The Benefits of Hiring a Professional for Your Press Release Writing
About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Conside… Read more
Press Release Checklist to Maximize Your Results
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Why you Should be Using a Press Release Checklist
The difference between media coverage and silence often lies in how well a press release is crafted. Using a systematic checklist approach ensures consistency, prevents critica… Read more