5 Press Release Writing Mistakes that Will Out you as a Rookie
Don’t Make These Press Release Mistakes
When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more
5 Questions to Determine Whether Your Press Release is Newsworthy
Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually new… Read more
PR Oops: How to Correct Misinformation in a Press Release
In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.
There’s nothing more heart-sto… Read more
5 Steps to Take After Your Press Release Has Been Sent
So you finally emailed that press release out after a week of solid work. Time to relax! Right?
Not so! There a number of things you could be doing to make sure your press release hits the ground running and doesn’t disappear into the ether. Let’s take a look at five of them.
1. Cultivate the Reporter
After send… Read more
Do Journalists Make Good PR People?
How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.
Pros
Of course one of the major pros for journalists ma… Read more
8 Types of Annoying PR People
I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, li… Read more
10 Things Journalists and PRs Hate About Each Other
If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another.
That’s why we’ve come up with this list of 10 things j… Read more
A Closer Look at Embargoed Press Releases: What You Should Know Before Using Them
What is an Embargoed Press Release?
An embargoed press release is a news announcement or statement that is distributed to media outlets in advance of its intended publication date, with the understanding that the information should not be made public until a specified time.
Key points about embargoed p… Read more
How PR Professionals Get Stories Placed in Magazines
The Importance of Magazines to Successful PR
Many people feel that magazines are on the decline.
The reality is quite the opposite:
Here are a few facts to help illustrate the importance of magazines in today’s world – an important element to consider if you want to get the message out about your prod… Read more
Just the Facts: Ensuring Accuracy in Your Press Releases
Building the Foundation of Trust
In today’s fast-paced media environment, accuracy in press releases isn’t just good practice—it’s essential for organizational credibility and success.
When you’re writing a press release, you’re in a constant battle to create an … Read more