Are Multimedia News Releases the Future of PR?
Multimedia News Release
A multimedia news release (MNR) is a dynamic communication tool that combines various media elements such as text, images, audio, video, logos, related documents, and social media integration within an interactive HTML framework. The addition of these elements helps to comm… Read more
5 Ways to Determine Whether Your Story is Newsworthy
You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk.
But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off.
You followed all th… Read more
Public Relations at the Local Level
When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. … Read more
When (Not) to Hold a Press Conference
Press Conferences – The Reality
If television and the movies are to be believed, press conferences are the backbone of the public relations industry. Every time a character in a movie does something important, he or she is often seen standing in front of microphones from the likes of the BBC and CNN … Read more
The Fine Art of Follow Up in Public Relations
What’s the difference between getting your press release covered by national news and getting it tossed in the circular file? What about the difference between attracting 100 reporters to your press conference and attracting zero? It isn’t newsworthiness (though that matters) or timel… Read more
25 Tips from 25 PR Experts
I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy.
1. Joan Stewart – The Publicity Hound: Create your own holiday. Whether it’s a day, w… Read more
Top 7 Media Relations Mistakes
In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. … Read more
Top 10 Tips for PR Success Using HARO
If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire company booted from HARO.… Read more
Public Relations Basics: When It Comes to Holiday Press Releases, Sooner is Better
It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holid… Read more
Is a Press Release Your Best Public Relations Bet?
A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announce… Read more