PR Fuel: Press Release News, Resources & Public Relations Tips - Page 65 of 108

I’m crossing my fingers in hopes that you and your business never have to face a crisis. However, I can’t promise that these positive vibes I’m sending you will do you much good. With that in mind, I’m also going to give you a piece of advice: have a plan in place for how you will respond should a product fail, a pu… Read more

There are so many apps out in the marketplace right now it’s hard to imagine any of them doing particularly well. However, apps succeed almost every day, even though they may not be blockbusters.

What separates the winners from the hordes of the never-noticed? Often it’s nothing but some good ol’ fashione… Read more

They say most people have a greater fear of public speaking than they do of death. Think about that for a second. People are more afraid of speaking in front of an audience than they are of dying. That’s pretty wild when you really stop to think about it.

Not surprisingly, a lot of people are scared as hell of get… Read more

Video has become more important than ever before to business marketing. Thanks to social video sharing websites, namely YouTube, no longer are we forced to pay big advertising dollars to put commercials on TV. Instead, small businesses can produce their own commercials at a low cost, post them for free o… Read more

I’ve said it before, and I’ll keep saying it over and over until the day I die. If you want your press release to truly succeed—if you want to set yourself up to have the absolute best chances to reach the masses—then you need to get in good with the journalists. Blindly approaching and soliciting them simply w… Read more

When it comes to press release writing, there are certain things you need to include that are considered non-negotiables. The title, the contact info, the company summary…the list goes on and on. However, one of the most important pieces to the puzzle that we don’t often mention is the quote. Bottom line, … Read more

It can be frustrating when a press release you’re particularly excited about goes absolutely nowhere. But even if you’ve gone over the writing several times there are a few mistakes you’ve probably missed and that’s what kept it from getting picked up. Instead of getting mad or frustrated, let’s take a lo… Read more

There are now several billion media channels for PR freelancers and agencies to use to promote companies, charities and events. With new channels popping up every day, even seasoned professionals can find it bewildering, while for small firms trying to gain exposure can be a time consuming and frustrat… Read more

You have an awesome pitch, and now it’s time to send it by email to the reporter of your choosing. And while you probably thought composing the pitch was the hardest part, the truth is that you still have one of the largest challenges ahead — getting the reporter to open your email. How can you guarantee that th… Read more

In all the different ways you can break down a marketing campaign to its core, one that can greatly divide your customers is deciding whether to focus on the costs of your product or the potential benefits of buying it. People are naturally going to be interested in both of these, but whichever one you choose … Read more