PR for Content Marketers
In this day and age, many people still consider PR and content marketing to be mutually exclusive.
While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material … Read more
Employees – Hiring, Training, Leading – is this Boring Or…?
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Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!
Hiring the Right Customer Service Agent
… Read moreMore About Customers – Love On ‘Em, Talk To ‘Em
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Make Every Day Feel Like Customer Appreciation Day
Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even i… Read more
Customer Love, Customer Hate, and PR
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Don’t Take Your Customers For Granted
When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’… Read more
Email – Forgotten Communication Powerhouse
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Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have pr… Read more
PR Basics Based on Principles will Never Change
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In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be … Read more
Press Release Errors that will Doom Your News to Failure
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I’ve written about press release errors to avoid – below are more PR failures that are all too common:
3 Times When You Shouldn’t Write a Press Release
Here on the PR Fuel blog, we spend a lot of time of… Read more
Avoid these Fatal Press Release Errors
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I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a … Read more
Improving Your Press Releases – It’s This Simple?
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Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are si… Read more
Press Release SEO, and Google’s Ever-Changing Search Algorithm
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Press Releases for SEO
Can writing and distributing a press release improve your SEO?
Yes it can, but only if you write it correctly and don’t try to use it to game the SEO results.
Here are the key mistakes that peop… Read more