Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product.
If you’re not a public relations professional, knowing who to target with your news can be a difficult task. It can require a lot of research on your part to find media that would be interested in your news.
Press release distribution services can help you promote your brand and communicate your news in an efficient and cost-effective way. You’ll save time and effort by partnering with a company that will work with you to help distribute your press release. Spend more time connecting with media rather than searching for their information.
If you’re interested in taking your business and press releases to the next level and finding the best press release distribution service, read on for more information about press release distribution companies.
Wide Distribution
One of the things to take into consideration when choosing a distribution service is if they’ll be targeting the areas that you want them to. Ask to see a sample of their media lists so you can review them before you sign a contract. If you want your news to be shared internationally, ask them if they cover international territories.
Some distribution services will also target areas in a certain niche, such as technology, entertainment, or arts. Finding out all this information beforehand will ensure you’re picking a service that will be targeting exactly who you want to receive the news and not just mass sending to outlets that won’t be interested.
Tracking Tools
Once your release has been distributed and news has been posted, what is the distribution service’s plan in delivering you coverage links? Ask them how their reports are delivered and if they provide any social media tracking.
Sometimes editors will tweet about the news rather than doing a full feature, so you’ll want to capture that. You will also want to know if your campaign was successful. You don’t want to keep spending money and using the same strategy if it’s not effective.
Not only will you want to see the links, but you’ll also want to know what it all means as well. Ask the distribution service if they’ll provide an analysis of your results. If they don’t provide either of these things in their packages, you’ll likely want to look elsewhere.
Writing Services
With many distribution services, you can draft the press release and work with them to get it set up and sent out to the media. If you’re not much of a writer and want to leave it to the professionals, look for a service that will write that press release for you.
Figuring out how to effectively write a press release can be time-consuming and your time is better spent focusing on your company and what you’re good at. Many press release distribution services have an experienced team of public relations writers that will be able to draft a killer press release for you.
They will be able to write a release for your company based on notes you provide, your website, or newsletter that will hit all the points you need to hit for an effective release. Even though other people are doing the writing, you will still be to review, provide feedback, and edit the release before it is sent out.
Find a distribution service that is willing to work with your schedule and how you like to communicate. If they know what they’re doing, they’ll know your time is important and the best way to maximize it. Don’t settle for anything you’re not happy with.
Ask to see examples of previous releases that they have written. They should be able to provide you with multiple links that are in your industry niche.
Economical Pricing
It’s true you get what you pay for, but you should ensure your dollars are being spent smartly. The cost of sending out a press release can range from free to thousands of dollars. The final cost of sending out a press release is comprised of a lot of different elements.
If you want to send your release internationally, you can expect to pay a different price per region. Some services, such as social media tracking, may be extra and not included in the base price.
Other services will charge depending upon the word count, so the longer the release, the more expensive it can be. Images and embedded videos can tack on more money to the final cost as well.
Ask the distribution service to provide you with a breakdown of costs so you can see exactly how your money is being spent. They should be able to provide you with a recommendation on what is most effective and worth your money based on what you’re trying to accomplish.
Selecting Quality Press Release Distribution Services
Writing a press release and figuring out what media to send it to can be an incredibly daunting task. Press release distribution services professionals will draft an announcement that will grab the media’s attention and send it to the right people as well.
Taking into consideration things such as price, extra services, media lists, and tracking tools will help you make an informed decision when selecting a company to work with. If you do your research, you can find a company that you will be able to work with for years to come.
eReleases is one of the best online press release distribution services. We work with small businesses to get their news out to the relevant media, guaranteeing results. Our contacts include The Wall Street Journal, The Huffington Post, USA Today, and Forbes.
Contact us for more information and to get started today.