5 Powerful Tips for PR Students
Making the most of your time at school as a PR student is essential to getting a powerful start to your career. Here are 5 tips every PR student should follow:
- Never stop networking—As a future PR pro, networking is a skill you’ll have to master. Now is the time to start sharpening your networking skills. Cons
How to Keep Your Social Networking Accounts Safe from Hackers
Last month, both Burger King and Jeep had their Twitter accounts hacked. In both cases, the hackers posted that the companies had been sold to their competitors (Burger King to McDonald’s and Jeep to Cadillac) and posted a series of damaging and obscene messages. While the story might appear funny to the a… Read more
What To Do After You Get Media Coverage
When the topic of getting media coverage comes up, we spend all of our time talking about how to get said coverage, as if that’s the only thing you need to do. But the truth is that once you land that media coverage you so desire, your job isn’t over. It’s not time to sit back and celebrate yet. You still have some w… Read more
4 Ways You Can Be More Efficient At Social Networking
Let’s face it – social networks can be a time suck. In fact, social media now accounts for 18% of all time spent online. With the average Facebook user spending about 7 hours each month on the site, the average tumblr and Pinterest users spending 1.5 hours each month on those sites respectively, the average T… Read more
5 Ways to Make Sure Your Press Releases Get Found
In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again.
But that was then and this is now. T… Read more
How to Monitor the Web for Brand Mentions
Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company.
It’s vital that you take a proactive appro… Read more
5 Tips for Involving Your Employees in Your PR Efforts
Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out.
I say the latter as you really don’t want to make your PR efforts mandatory. While everyo… Read more
What Does Geo-location Mean for PR?
What does geo-location mean for PR? Lots! But first…
What is Geo-location Anyway?
Geolocation is a new social networking trend that allows people to share where they are and tips about the place. Two of the biggest geolocation apps right now are FourSquare and Gowalla. FourSquare allows users to ̶… Read more
20 Ways to Get More Quality Website Traffic
A website that doesn’t get traffic is a useless as a chocolate teapot. Without traffic, you won’t get any leads or make any sales online. It’s as simple as that. Of course, not all traffic is the same, and just any old traffic won’t do. What you need to focus on is driving quality traffic and getting visitors wh… Read more
7 Reasons Companies Are Still Skeptical Of Social Media
Spending on social media marketing has exploded, and all signs show that spending will continue to increase at a sharp rate over the next few years. This year alone, social media spending is expected to be in the billions. That’s because a ton of companies – from small businesses to huge corporation… Read more